You don’t need lots of specialist kit to shoot cars like the pros. By combining shooting techniques and a bit of Photoshopping, you can highlight the shoulder line of a classic sports car to create a photo with some real class.
Your lone flashgun and softbox won’t give the coverage of a pro lighting set-up, so to get your finished image, you’ll need to take several shots of the car, lighting it from above, and, with each frame, moving the flash a bit further along the car. Then you’ll need to take the flash closer in and highlight the wheels and other details. After that, it’s just a matter of combining the images in Photoshop.
We shot our car in a garage because it was raining, but you can do this shoot outside in low light or at night time (the darker the ambient light, the easier it is to underexpose the background for that mean and moody look).
If you’re not a fan of heavy post-production work, you could be forgiven for asking, “Why use this technique?” Well, because it saves you from hiring the massive overhead lights that the pros use for car shoots, where the costs can run into tens and sometimes hundreds of thousands of pounds. Also, you get to hang around and gawp at beautiful works of engineering – not bad for a day’s shooting! So, let’s see what you need to do.
Getting the light right
1. Wireless triggers
We used Yongnuo YN622N wireless triggers – they trigger the flash remotely when the shutter button is pressed. We kept the flash in manual mode.
The softer the light, the better – ideally the car would be in a giant light-tent-like set-up, but for our budget version, you just need to diffuse the light.
By putting the flash and softbox on a monopod, you can reach over the car and light the front of the chassis while staying out of sight in the shadows.
4. Dark garage
A dark location is essential. It means fewer distractions within the frame and, more importantly, fewer reflections in the car’s shiny surfaces.
1. Tidy up
First, brush the floor and tidy away any objects around the car, then move the car side-on (if you can) so you’ll have enough space between the camera and car to frame up. Shooting the side of the car enables you to create a beautifully highlighted shoulder line.
2. Find the centre-point
Next, pace out the length of the car and find its centre, then move backwards from the centre point to find the right place to set up your camera. This way you’ll keep both sides the same distance away from the camera, and so both ends of the car will be in proportion.