Following reports that Facebook may be eyeing television programming as its next frontier, it looks like The Social Network could debut its supposed TV block as soon as next month.

Following a series of delays, Facebook’s suite of TV-style content is expected to launch in the middle of August, people familiar with the matter tell Bloomberg.

According to the report, both inexpensive short-form entertainment and higher-budget shows are being developed for Facebook’s TV initiative, with partners being asked to submit their completed pilots at this time.

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Facebook’s TV offering is reportedly going to be a mix of user-generated and original content, taking place in a new tab separate from users’ go-to news feed.

As for what one can expect from Facebook’s video block, sources tell Bloomberg that the social media giant is looking for something more akin to YouTube than the top-shelf likes of Netflix, HBO or Showtime.

Facebook has yet to publicly confirm its plans for TV-style content, but given its work pushing Facebook Live to prominence (and overall zeal when pursuing ad revenue) we feel confident the company is keen on internet video and one day making it as much an everyday part of your life on Facebook as, well, browsing Facebook.

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