Amazon India recently announced that their shopping fiesta, Great Indian Festival Sale will kick off from September 21 through September 24. With the onset of the festival season in India, online shopping gets a really amazing boost with consumers shopping at different portals for their festivity needs. In fact, a lot of us wait for this sale to commence and get our hands on our favourite products at the best price. 

Every e-tailer puts out deals during this season to attract consumers and the scale is on a rise since past few years. From consumer electronics to apparels to gifts, e-commerce biggies in India, Amazon and Flipkart offer some mouth-watering deals every year on a myriad of categories across their portals. And while these websites compete with each other in offering the best deal possible, at the end of the day, it’s the consumer who benefits with offers and deals on products.

Interestingly, this year it’s going to be crazy for both, the online shopping portals, as well as the consumers as Flipkart’s Big Billion Day sale, also starts on September 21. But you don’t need to worry. TechRadar’s army of minions will skim through various deals and offers to bring you, our readers, the best deals across both the sales.

What is Amazon’s Great Indian Festival Sale 2017?

4 Days. 96 hours. More than 40,000 offers across electronics, home and fashion. Amazon India’s Great Indian Festival is an extravaganza of crazy deals every hour along with some exclusive limited-time deals on products from big brands.

As the festival season nears, shopping portals such as Amazon bank on the spirit of the festivities and launch some really great offers across their catalogue for consumers.

More than 40,000 offers across all four days will headline the shopping carnival on Amazon India with new deals every hour across various categories.

Amazon India’s Great Indian Festival Sale is a good occasion for online shopaholics to spend that hard-earned moolah on some of the products they have been eyeing on. The offers will be available across Amazon India’s product categories which include consumer electronics, home and kitchen along with fashion and lifestyle products on the portal.

When is the Amazon Great Indian Festival sale starting?

Amazon India will be holding its Great Indian Festival Sale from September 21 to 24. Additionally, Amazon Prime members will get an early access to the deals on September 20. 

September 21 will also be the day when Flipkart holds its Big Billion Day sale. So, it’s a win-win situation for the consumers as both major online retailers will be attempting to woo consumers with their offers and deals. 

Amazon India’s shopping festival garners many users every year and this time it is expected to attract more customers than before. That in part has to do with the timing of the sale which will start just before the festivities kick off in India.

Why is Amazon Great India sale so important?

Any sale, no matter the time or occasion is of much importance to shoppers in India. The Diwali Sale, however, is on another level when it comes to shopping as it is a celebration period in households and is a time when winter is on the horizon. Sales during these days generally increase in both scale and offer with many consumers now turning up to online shopping websites to make purchases.

During Amazon India’s Great Indian Festival Sale, 40,000+ offers would be introduced during a period of four days with more than 500 offers on mobiles, 2,500 offers on electronics, above 10,000 home & kitchen offers and more than 3,00,000 offers on apparels. Along with this, some exclusive deals on products for a specific duration, no cost EMI, exchange offers and Amazon Pay balance offers would also be released. Along with this, Amazon India has partenered with Amazon India and will be offering the users with a special “Buy Now, Pay in 2018” scheme if they hold a HDFC credit card as the bank will provide an EMI Holiday of three months. This offer would only be applicable for HDFC credit card holders and customers would also be entitled to a 10 percent cashback on orders above Rs 5,000.

Mobile phones would attract more than 40 percent discount across brands including the likes of OnePlus, Apple, Xiaomi, Samsung, Motorola, Lenovo, LG, Honor, Nokia among others. The Great Indian Festival Sale would also see up to 60 percent off on electronics and home appliances which include up to 20 percent off on laptops, up to 50 percent off on storage devices, up to 55 percent on cameras and up to 60 percent discounts on networking peripherals, headphones and speakers.

Amazon India would also be running a contest on their official app under Amazon App Jackpot wherein consumers could win prizes worth 2,00,000 INR.

Amazon’s home-brand AmazonBasics products would also be available on discounts of up to 60 percent. 

All in all, these four days would be really amazing for people who love to shop and for those who have made a wishlist of products to buy since the beginning of the year. 

What is Amazon App Jackpot offer?

To lure customers even further, Amazon India will also be introducing an App Jackpot Offer where users of the Amazon India mobile app could stand a chance to win prizes up to Rs 2 Lakhs. Products that come under the App Jackpot offer are Apple iPad Air 2, Sony PS4 (1TB), Panasonic (43″) LED smart TV, OnePlus 5, Moto G5s Plus, Fitbit Blaze smart watch and Seagate (5TB) hard disk.

To enter the contest, users will have to download the Amazon India app and sign-in. Amazon will introduce some questions for the users and at the end of the contest period, it will select seven participants from a random draw. These seven participants would then further receive a question through email from Amazon India qualifying which, the participant will win one of the prize. 

Some of the best Great Indian Sale deals from the past

During some of the past Amazon India sales, products such as Apple’s MacBook Air was up for grabs at Rs 58,990 which is a massive discount of Rs 18,210. Apple Watch Series 2 was also retailing at a discount of Rs 5,000 along with Kindle Paperwhite receiving an additional price cut of Rs 4,199.

Coming to smartphones, Apple iPhone 7 32GB variant was retailing at Rs 42,999 after receiving a discount of up to 30 percent while the iPhone 6 was up for grabs at just Rs 23,999.

Mid-range smartphones such as the Moto G5 Plus retailed at Rs 14,999 after a discount of Rs 2,000. Google Pixel XL which normally cost Rs 76,000 was up for sale after a discount of Rs 22,001 at Rs 53,999 while the price of Pixel 32GB variant was also slashed by Rs 15,001.

Headphones from Sony were available at Rs 649 while a Western Digital 2TB external HDD was on sale for Rs 5,999. The Extra Bass headphones from Sony retailed for Rs 1,005 during the sale as well.

Wireless speakers which have become a trend in recent years were also on heavy discounts. JBL wireless speakers received a discount starting from 35 percent, Ultimate Ears speakers were on more than 25 percent discount followed by Sony which offered its wireless range of speakers at up to 30 percent off. Philips, Portronics and Zook’s speakers were up for grabs at up to 40 percent, 35 percent and 30 percent discount respectively.

How to get the best Amazon Great Indian Festival deals?

First of all, it’s really simple. Just follow TechRadar during the four days of sale and we would do the hard work of offering you with the best deals possible.

But such sales also attract the attention of scammers and fake vendors. To counter that, ensure that the seller you’re buying your favourite product from is certified by Amazon India. In other words, the seller should be carrying an Amazon-fulfilled badge on their profile. Unfortunately, if you don’t find a valid seller but the deal is irresistible, have a look at the seller’s profile and comments left by previous customers. If the seller looks clean, go for the deal.

Along with this, you might find some discounts being offered on products at their MRP’s. To get the best deals users can use price comparison websites such as mysmartprice to check whether the product is being offered at a genuine discounted rate.

Additionally, do not respond to emails and click links from shady sources as that could be a phishing attempt.

Happy shopping, people!