Ask any console gamer, and they’ll likely tell you about the perennial rivalry between the Xbox One X and PS4 Pro. However, PC gamers have their own eternal feud, albeit without the headlines: Nvidia vs AMD. Although you may have never heard about it before, the sheer amount of innovation and competition that has sprung forth from this tech feud is nothing short of amazing. 

Still, if you’re not willing to pledge loyalty to one of these tech behemoths, it can be hard to decide what the best graphics card for your needs is. Don’t worry though, we here at TechRadar have decided to sit down and figure out once and for all the true winner in the battle of Nvidia vs AMD. (Spoiler: it never ends).

In 2018, the Nvidia vs AMD battle is in an awkward position. Almost two years after the release of the Nvidia GTX 10 series, it released the Turing architecture with the GeForce RTX 2080, RTX 2080 Ti and the RTX 2070. These cards are incredibly powerful, but come at such a high cost that they’re not really in the same lane as AMD’s products, which are focused more on budget users.

Over on the red team, AMD launched AMD Vega back in 2017. And, while it has launched a new 7nm Radeon Instinct GPU at Computex 2018, this isn’t a consumer model. So, with AMD Navi likely launching in 2019 or later, we don’t think AMD plans to directly compete with AMD’s turing cards. Instead, we think AMD is going to release new Polaris cards in the near future that are going to dominate the budget-focused 1080p segment of the scene. 

No matter how you look at it, neither Nvidia or AMD graphics cards are going away any time soon, so that’s why we created this guide – to dive in and figure out exactly how they differ. From their exclusive features to price to performance ratio, even down to their drivers, and you can’t forget all of those pesky exclusivity deals, either.

Price

Anyone who browses Reddit or comment sections on tech websites will tell you that AMD is widely known for its affordability, and Nvidia for its high-end performance and high prices. But, are they actually right?

Well, there are plenty of benchmarks that pretty convincingly tell us that the AMD Radeon RX Vega 56, which is available for around $400 (about £284, AU$500) MSRP,  is a better performer than the $650 (about £549, AU$799) Nvidia GeForce GTX 1070. When you factor in the effect that cryptocurrency mining has on the prices, Nvidia actually has a pretty massive advantage from a pricing perspective.

However, even though cryptocurrency isn’t really an issue anymore, the new graphics cards that Nvidia just announced are priced extremely high.

The Nvidia GeForce RTX 2080 Ti is listed at $1,199 (£1,099, AU$1,899), which is almost twice the price of the last-generation GTX 1080 Ti. This price bump continues down the line, with the RTX 2080 at $799 (£749, AU$1,199) and the RTX 2070 at $599 (£569, AU$899). 

During the reveal keynote, Nvidia claimed that they would start at lower prices, for instance, the 2080 Ti should be starting at $999 (about £760, AU$1,385) – but we haven’t seen any cards offered at these prices. We’ll likely see these lower-priced units launch in a few months, if they ever launch at all.

Right now, the most affordable RTX card is the 2070, which is available at $599 (£549, AU$999). While that’s a far cry from the high price of the 2080 Ti, it’s still a lot to ask for a mid-range card. Instead, right now, we’d recommend budget users to go with an AMD Vega or Radeon RX 500 series card – the prices between the two are still pretty comparable as is the power. Right now you can find an AMD RX Vega 64 for around $599 (£550, AU$730), about the same price as the RTX 2070 for similar performance.

At the end of the day, the better price is going to depend on where you’re lucky enough to find a discount.

Performance

When you’re trying to build a PC that’s more powerful than your arch-enemy’s, buying a graphics card isn’t a matter of price but performance. Packing the best performance for the lowest cost is the arguably the most pertinent factor in driving GPU sales. 

Right now the RTX 2080 Ti completely blows away every other consumer-grade graphics card with 11GB of GDDR6 memory and high-end Tensor and RT cores that will enable AI-controlled super sampling and real-time ray tracing. AMD right now doesn’t have anything in the same ballpark – but does that even matter?

AMD have always been known for being the clear value champions, whereas Nvidia usually has more powerful hardware. AMD Vega has been out for about a year now, and while it doesn’t even compete with the RTX 2080, it is still a much better value. Unless you’re playing in 4K UHD or even Ultra-Wide WQHD resolutions, you’ll probably get a better value out of an AMD graphics card. 

The lowest end current-generation graphics card in Nvidia’s stable is the Nvidia GeForce RTX 2070, with performance that matches the AMD Vega 64 in a lot of cases. And, while the prices for these two GPUs are mostly comparable, AMD is currently dominating the budget-to-mid-range product stack with cards like the AMD Radeon RX 580.

Now there are rumors that AMD may introduce yet another Polaris-based GPU with the Radeon RX 590. Based on rumors, it appears to deliver near Nvidia GeForce GTX 1070 levels of performance.

At the end of the day, AMD and Nvidia are occupying completely different sides of the marketplace right now, so the best choice is going to rely on what games you’re trying to play and at what resolution. If you’re trying to play games like Assassin’s Creed Odyssey at 4K, you’re going to want to go with Nvidia. But, if you just want to play Overwatch at 1080p with a high refresh rate – go with AMD.

Software, drivers and features

One key draw to using Nvidia hardware over AMD is the Green Team’s GeForce Experience software. 

Because it delivers driver updates and optimizes games in addition to letting you broadcast gameplay and capture screenshots as well as videos directly from its easy-to-use interface, Nvidia GeForce Experience is posited as the one PC gaming application to rule them all. 

Meanwhile, AMD’s newly announced Radeon Software Adrenalin Edition aims to overtake Nvidia’s solution.. Previously known as Crimson ReLive, the latest re-skinned update of AMD’s graphics application is stacked with all of the features you’ve grown accustomed to since the UI was massively overhauled back in July, but with the benefit of more consistent updates driver updates to account for every major game release.

As of December 2016, you could already livestream via Radeon Crimson ReLive, but now you can take safety measures to ensure maximum power efficiency while you’re gaming. That includes the ability to underclock memory frequencies, cap frame rates on a hardware level and enable “Enhanced Sync” to decrease frame stutter while it simultaneously combats screen tearing.

Still, GeForce Experience has the game optimization features we’re all crazy for. So when you don’t know what settings are best for your computer in The Witcher 3, Nvidia takes care of the heavy lifting for you. 

AMD users can download and install Raptr’s Gaming Evolved tool to optimize their gaming experience. However, the add-on is less than ideal considering its biggest rival’s audience can accomplish nearly everything from within GeForce Experience. That includes using Nvidia Ansel to take way cool in-game photos at resolutions exceeding 63K (16 times that of which a 4K monitor can display).

Nvidia also has a leg up when it comes to streaming games whether it’s to another gaming PC with at least a Maxwell-based GPU, as well as the company’s self-made tablets and set-top box. Not to mention, Nvidia also has a cloud-based gaming service call GeForce Now available to Windows 10 and MacOS users.

Exclusivity

It was once rumored that AMD and Nvidia were enacting shady tactics, “paying off” game developers to show preferential treatment towards one or the other. Were this the case, it would certainly explain why certain games run better using GeForce graphics than Radeon and vice versa. 

Fortunately, besides new technologies like ray tracing and deep learning super-sampling in the new Nvidia Turing cards, we don’t see these concerns from PC gamers as much anymore – but they still exist.

Following its Capsaicin & Cream livestream event at GDC 2017, we spoke with AMD its to discuss its strategy in contending with Nvidia. The news that the company would partner with Bethesda Softworks to optimize its games for Radeon, Ryzen or both was worrying to say the least. And it still is. 

At the time, the potential for games operating more smoothly on AMD systems meant that Nvidia could fight back by partnering with an equally large publisher. Although the latter maneuver hasn’t happened yet, early Wolfenstein II performance comparisons, such as this one from TechEpiphany on YouTube have exhibited better performance and lower temps coming from the AMD Radeon RX 64 when pitted against Nvidia’s GeForce GTX 1080.

We’re not saying there’s a bias towards AMD in Bethesda’s technical design decisions, however we aren’t ready to take off our tin foil hats quite yet either.

Of course, Bethesda is hardly the only company to show favoritism to either team red or green. If you ever see an AMD or Nvidia splash screen ahead of the title page when you start a game, you can bet it will run better with that company’s hardware.

So, which is better? Neither

There’s so much to love, and in some instances “dis-love,” about both Nvidia and AMD graphics. In the end, both of these companies rely on competition with each other to thrive. Suffice to say, the Nvidia vs AMD debate requires that you understand there’s a reason Radeon and GeForce GPUs are so similar in performance right now. 

Each company is doing its best to keep up with the mindshare of the other, and that’s good for us. They’re basically fighting for our money, learning from each other’s mistakes and legislating marked improvements along the way. 

It’s up to you who wins the fiery contest of Nvidia vs AMD, although we will say this: Nvidia is unmatched in the 4K market right now. If it helps any, the RTX 2080 Ti is probably your best bet if you want your PC to keep up with your Ultra HD display – as long as you can afford it. If you’re on a budget, though, Nvidia and AMD graphics cards will be about the same, at least until lower-end Turing cards make their way to the public.