Sega Mega Drive/Genesis at 30: celebrating the console that made gaming cool

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The Sega Mega Drive (or Sega Genesis if you lived in North America) isn’t one of the highest selling consoles of all time, but it is easily one of the most important, and its fierce rivalry with Nintendo and its SNES machine brought about a golden axe age of home consoles. 

As voted by you, the TechRadar readers, the Sega Mega Drive/Genesis has been rightly acknowledged as one of the greatest games consoles of all time – and now the pioneering console is celebrating its 30th birthday (yes, you read that correctly). 

Launched in Japan as the Sega Genesis way back in 1988, it fast became a fixture kids’ bedrooms around the world, and now holds a very special place in the hearts of    millennials everywhere.

Many console generations are defined by the rivalries between the major players, and the 16-bit era saw Sega pulling out all the stops in a bid to beat Nintendo. School yards across the globe were split between Nintendo and Sega fans, and while the Mega Drive/Genesis didn’t beat the SNES in the end, it was a revolutionary product that was in production for almost 10 years, and is home to more than 900 games. 

There may be a little of the old Sega fanboy in me when I say this, but without the Mega Drive/Genesis many of the features we take for granted in modern games consoles would never exist. 

The cool kids’ console

When Sega released the Mega Drive in Japan in 1988 (launching later as the Genesis in the US in 1989, and reaching Europe in 1990), Nintendo was in ascendance, with the NES being a huge hit, and the SNES on the horizon. 

As a kid in the UK, the Mega Drive’s delayed release was actually a benefit, as it had an incredibly healthy launch line up that would make any console (and especially the Nintendo Switch) green with envy, with the likes of Alex Kidd in the Enchanted Castle, Altered Beast, Columns and Golden Axe available to buy on day one in Europe. 

Despite Nintendo’s success, the company was seen by many gamers as ‘safe’ and ‘kid friendly’ – a perception that some still have today, and one that Sega masterfully exploited. Sega’s famous ‘Genesis Does What Nintendon’t’ campaign pitched Sega’s new console as the cocky and cool upstart that dared to go where Nintendo feared to tread.