The best Amazon Prime Day deals 2017: deals are coming from 6pm tomorrow


Amazon Prime Day 2017 starts tomorrow at 6pm! Many deals will go live for Prime members at Amazon.co.uk at that time, with a tsunami of furhter offers following at midnight and running through the whole of Tuesday.

Prime Day is that day of the year when Amazon runs “hundreds of thousands of deals” exclusively for Prime members, so if you’re not a member and you’ve been thinking of signing up – now would be a good time to get that free trial.

We gave Prime a 5-star review earlier this year so read that review for all the details on why Prime is such a good deal.

Amazon Devices: Prime Day deals predictions

It’s fairly safe to say that many of the headline deals on Amazon Prime Day will be on Amazon’s own devices. We’re talking Echo speakers, Kindle e-readers and Fire tablets. We’ve already heard that the Amazon Fire kiddy tablets will be discounted, so here are our predictions on what other Amazon devices deals we’ll see on Prime Day:

Amazon Echo: the Amazon Echo is Amazon’s flagship smart speaker, powered by the world-renowned Alexa smart home helper. It’s still the original smart speaker and one of the best. We gave it 4-stars in our review last year. Usual Price: £149.99 | Predicted Prime Day deal: £99.99

Amazon Echo Dot: the Echo dot is the mini and more popular version of the Echo. It sport a mini speaker and also an audio-out port to plug it into external speakers. It got 4.5-stars from us in our review just recently. Usual price: £49.99 | Predicted Prime Day deal: £34.99

Amazon Fire TV Stick with Alexa remote: Amazon’s TV and music streaming stick plugs straight into your TV and instantly smartens it up, bringing you Netflix, Amazon Video, Spotify, gaming, shopping and loads of other things including Alexa. Normal price: £39.99 | Predicted Prime Day deal: £24.99

Amazon Fire TV 4K Ultra HD: essentially the same as the Fire TV Stick with Alexa remote, only this is more of a set-top option which goes beyond 1080p video and streams 4K video from Amazon and Netflix. Normal price: £79.99 | Predicted Prime Day deal: £49.99

Dash buttons: run out of that everyday item? Whether it’s toilet paper, beer, cat food, coffee, washing powder of a range of other things – you can instantly order a same-day or next-day replenishment at the touch of one of these Dash buttoms. Usual price: £4.99 | Confirmed Prime Day deal: £1.99

Amazon Kindle: the 6-inch entry level Kindle is a fantastic e-reader, drawing on Kindles of the past to deliver a fabulous, functional and hassle-free reading device. We gave this one 4-stars in our review. Usual price: £59.99 | Predicted Prime Day deal: £39.99

Amazon Kindle Paperwhite: the Amazon Kindle Paperwhite is the step-up e-reader for those who want a higher-res screen, a built-in light and a more comfortable reading experience – and are willing to pay a little extra to get it . Usual price: £109.99 | Predicted Prime Day deal: £79.99

Amazon Kindle Voyage: the Voyage is another e-reader and another step up in price, offering as it does premium build quality, a flush display, an automatic-brightness display and a few other premium extras. Usual price: £169.99 | Predicted Prime Day deal: £129.99

Amazon Kindle Oasis: and here we have the best of the best, the most expensive e-reader ever released, the one with all the bells and whistles including stupendous e-ink display. If money is no object this is for you! Usual price: £269.99 | Predicted Prime Day deal: £219.99

Amazon Fire 7 tablet: this is already a super cheap 7-inch tablet even before any Prime Day discounts. It packs the Alexa smart helper, and you can install all your favourite apps like Spotify and Netflix. Usual price: £49.99 | Predicted Prime day deal: £29.99

Amazon Fire HD 8 tablet: the Fire HD 8 tablet is a good step up from the 7-incher above and packs an 8-inch HD screen as well as some other core upgrades. Worth spending the extra if you want a bit more than the bare essentials. Usual price: £79.99 | Predicted Prime day deal: £49.99

Amazon Fire 7 Kids: we already know this one is going to be on sale. This is essentially a Fire 7 tablet, with child protection software, a kid-proof case and loads of kids games and content for your little ones. Usual price: £99.99 | Confirmed Prime Day deal: £69.99

Amazon Fire HD 8 Kids: essentially the same as above but with HD 8-inch screen and a bit more oomph. Kids will appreciate the extra screen space, and they’re less likely to get frustrated with a bit more grunt to power their games and video. Usual price: £129.99 | Confirmed Prime Day price: £89.99

Amazon “leaks” first Prime Day deals

Throughout the previous week, Amazon has been leaking some of the upcoming Amazon Prime Day deals in order to drum up interest. It started with a vague promise that an unnamed LG 43-inch 4K TV will be “at least 30% off. But since then we’ve had some more firm details.

On Friday, Amazon revealed that the Amazon Fire 7 Kids Edition and Amazon Fire 8 Kids Edition tablets will both be discounted – the 7-inch one will be down from £99.99 to £79.99 and the 8-inch one from £129.99 to £89.99. Also from Amazon, Dash buttons will be down to £1.99 and still come with a £4.99 discount after your first press.

Also interesting of these new Prime Day deals is the Philips Hue White and Colour Ambience Starter Kit – a TechRadar office favourite – which will be discounted by “at least 30%” which means you’ll get three colour E27 bulbs (so that’s the screw caps rather than bayonet fittings) and the Hue Bridge for about £100 which is a really strong deal – the bulbs usually go for about £50 each.

More Amazon Prime Day deals revealed in advance were 50% off the De-Longhi Nespresso Lattissima Touch automatic coffee machine, 35% off the Breville High Gloss sandwich toaster, 65% off the Hoover Freedom 2-in-1 cordless vacuum cleaner and 55% off this Black+Decker cleaning iron.

We’re also going to see a return of one of last year’s most popular deals in 30% off various Trunki ride-on kiddy suitcases.  There’s also going to be “at least” 20% off the Motorola video baby monitor as well as various pet-related deals.

Prime Day 2017 details:

While this is the third annual Prime Day, this year Prime members will be getting an additional 6 hours of deals, with 30 hours of mayhem rather than the usual 24. Consequently, the Prime Day deals will start at 6pm on Monday July 10, with new deals launching every five minutes.

The “hundreds of thousands of deals” claim is slightly dubious as it adds up all of the Prime Day deals across all 13 participating countries. That being said, there will still be thousands of deals available in the UK so you probably won’t be short of prices to browse through.

“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” says Greg Greeley, Vice President Amazon Prime.

“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”