The best Amazon Prime Day deals for 2018 are still readily available headed into Day 2, including a 50-inch 4KTV that’s $290 and an Amazon Echo Show at $100 off.
Updated every hour, our best Prime Day deals list features over one hundred items on sale in the US, though some price dropped products will sell out (and already have) before Amazon Prime Day ends on July 17 at midnight.
There are actually several cheap 4KTV sets and the Amazon Echo Dot is at its lowest price ever ($29.99). In fact, all of the Amazon smart speakers have deals today.
Amazon isn’t the only one selling price-slashed products. Several GoPro cameras, portable hard drives, memory cards, and even an affordable drone is on sale, including the popular DJI Mavic Pro. It’s at the best price we’ve seen in 2018.
Prime Day quick links
No. 1 best Amazon Prime Day deal we found
Toshiba 50-inch 4K Ultra HD | was $399.99 now $289.99
This best Amazon Prime Day 2018 deal we’ve seen and the No. 1 trending TV right now. We expect it to sell out. If you don’t buy it someone else will – for under well $300.View Deal
The best Amazon Prime Day deals list
The internet’s best Amazon Prime Day deals list shows everything that’s worth buying with a price drop today. Two things. First, you’ll need to be an Amazon Prime subscriber to get these deals and you’ll need to act fast in some situations. Second, discounts and inventory don’t last forever, so some products may sell out before Prime Day 2018 ends on July 17 at midnight Pacific.
Top Amazon smart home deals
Amazon Echo Show (Black) | was $229.99 now $129.99 at Amazon
This is the screen-enabled Amazon Echo speaker, with the ability to display video, music lyrics and news stories with photos, all with the sound of your voice and Alexa natural language commands. It’s the most powerful smart radio alarm clock ever invented. View Deal
Amazon Echo Show (White) | was $229.99 now $129.99 at Amazon
How about the Echo Show in a more stylish white (if that matches your home decor). It’s now at the same great deal price as the black version of the screen-enabled smart speaker for Prime Day 2018. View Deal
Amazon Echot Spot | was $129.99 now $99
The Echo Spot is the other Alexa-powered smart speaker on sale for Amazon Prime Day this year, and it also contains a screen. They’re so cute and useful you might even buy two.View Deal
Echo Dot (2nd Gen – Black) | was $49.99 now $29.99 at Amazon
This is the time of year when you can get the Amazon Echo Dot smart speaker at its lowest price. It’s the cheapest way to buy an Alexa-powered speaker and it comes in a round miniaturized size.View Deal
Echo Dot (2nd Gen – White) | was $49.99 now $29.99 at Amazon
The white Echo Dot speaker is also on sale for the same low price, giving you the option to match your counter tops (or bathroom sink) if it’s in white. You probably won’t find it cheaper until Black Friday.View Deal
Echo Dot Kids Edition | was $79.99 now $59.99 at Amazon
If you feel as if your kids deserve their own voice assistant, this is the smart speaker to buy them. Don’t worry, it’s the kid-friendly version of Alexa, with DJ, comedian and storyteller smarts geared toward youngsters. It comes in three colors.View Deal
Amazon Echo (2nd Gen) | was $99.99 now $69.99 at Amazon
The newest version of the standard echo has a more grown up look to it, and it’s available on a nice discount today. Instead of paying full price, Amazon.com has it on sale for 30% cheaper.View Deal
Ring Video Doorbell Pro | was $249 now $174 at Amazon
Who is at the front door? You’ll know the answer to that question at all times of the day thanks to this Ring Video Doorbell Pro deal that provides peace-of-mind footage in 1080p HD. You can see, hear and speak to visitors from anywhere.View Deal
Amazon Echo Look | was $199.99 now $99.99 at Amazon
Save $50 on the style-focused Echo camera that provides full-length photos and 6-second video on your daily wardrobe. The hands-free camera with built-in LED lighting and Intel RealSense depth sensing helps you build a personal lookbook (and it’ll prevent you from wearing the same thing twice on a date).View Deal
Fitness tracker and smartwatch deals
Fitbit Charge 2 | was $149.95 now $119.95
Amazon Prime Day is here to get you fit, and that’s exactly what we’re seeing from this Fitbit Charge 2 deal. You can save and shed pounds while working out.View Deal
Garmin Approach X40 GPS golf band| was $249 now $199 at Amazon
Looking for a helper when you’re out on the fairway? Garmin’s Approach X40 will not just keep track of your steps and heart rate, but also track your golf games, give you measurements between your location and the green, and do a whole lot more. It’s available in multiple sizes and colors.View Deal
Garmin Vivofit JR.| was $79 now $49 at Amazon
For kids that want to keep track of their activity wherever they go, the Garmin Vivofit JR. is a helpful pick. It can track steps and sleep, and help make sure your kid is active for an hour every day. With water resistance up to five atmospheres and a year-long batter life, there’s not much to worry about with this fitness tracker.View Deal
Kindle, Fire Tablet, and Fire TV deals
Kindle Paperwhite | was $119.99 now $79.99
The popular Kindle Paperwhite is extra cheap on Prime Day today, and we knew this ahead of time as Amazon leaked its own Deal of the Day in advance. It’s normally $119.99, but now $79.99 for the best-selling Kindle. Expect it to be sold out quickly.View Deal
Amazon Fire Stick with Alexa Voice Remote | was $39.99 now $19.99 at Amazon
We already reviewed and liked the Amazon Fire Stick and the same went for this one with the Alexa Voice Remote. It’s handy to call out what you want without having to type in commands. Now it’s half price.View Deal
Amazon Fire TV Cube | was $119.99 now $89.99 at Amazon
This is Amazon’s newest and ultimate TV streaming set-top box, billed at the first-ever hands-free streaming media player with Alexa onboard and 4K Ultra HD at 60fps, HDR, and Dolby Atmos sound. View Deal
Fire TV Cube + Cloud Camera | was $238.98 now $149.98 at Amazon
Amazon is bundling a lot of its devices, and the most savings comes from the Fire TV Cube and Cloud Camera combo, which separately on a non-Amazon Prime Day would cost $240. A great deal if you were going to buy both anyway.View Deal
Amazon Fire 7 Tablet | was $49.99 now $29.99 at Amazon
The 7-inch Amazon Fire Tablet is significantly cheaper today than it was yesterday. It’s 40% off for the remainder of Amazon Prime Day. The 16GB storage model is also 36% off. A good savings all around.View Deal
Amazon Fire 8 Tablet | was $79.99 now $49.99 at Amazon
The 8-inch Amazon Fire Tablet also sees a heavy discount, ranging from 38% to 40%, depending on storage size. You’re saving a heap of dollars today no matter which Amazon tablet you buy.View Deal
Amazon Fire 10 Tablet | was $149.99 now $99.99 at Amazon
Go big or go home, right? The 10-inch Amazon Fire Tablet is the biggest of them all, and it comes with Alexa Hands-Free software built-in. It’s at a 33% discount today for this new tablet.View Deal
Amazon Fire 7 Kids Tablet | was $99.99 now $69.99 at Amazon
This rough-and-tumble ready tablet is ready for your kids grubby hands. It’s protected with shock-resistant bumpers and you’ll worry even less thanks to this Prime Day discount.View Deal
Amazon Fire 7 Kids Tablet | was $99.99 now $69.99 at Amazon
The larger version of the Amazon Kids tablet is also on sale. It’s an 8-inch tablet and comes in three colors: blue pink and yellow. It’s 31% off today.View Deal
Google deals at Amazon’s rival
Google Home mini | was $49.99 now $34 at Walmart
Amazon isn’t the only one giving deep discounts on Prime Day 2018. We’re also seeing savings from Walmart on rival smart speaker, the Google Home mini. Google Assistant is Alexa’s chief competitor.View Deal
Google Home | was $129.99 now $99 at Walmart
The standard Google Home with more sound from a bigger speaker is also on sale today. It’s available for just $99, the magic number for most people to buy, and comes with two-day free shipping.View Deal
Best 4KTV value: All top TCL TVs have discounts
We recommended TCL TVs earlier this year (and also last year and the year before that). That’s why we’re pointing to TCL Roku 4K TVs and other sets that are even cheaper today. It’s the top 4K TV deal on Amazon.View Deal
Top-end 4KTV: LG 65-Inch 4K ThinQ AI Smart TV just $846
This LG TV has every bell and whistle you can throw at a 4K UHD set, even LG’s oddly named AI-powered smart TV software, ThinQ. The 65-inch picture will dazzle you with HDR10 support and tone mapping for scene-by-scene optimizations.View Deal
LG 65-inch 4K Smart TV| was $1,799 now $649 at Amazon
This deal is massive, and it only feel bigger because it’s on LG’s huge 65-inch 4K TV. This model is a Smart TV and it features Dolby Vision HDR and local dimming. For a serious TV upgrade and a major discount, look no further.View Deal
AmazonBasics stereo Bluetooth soundbar| was $69 now $38.91 at Amazon
For a simple and cheap upgrade to your TV’s or computer monitor’s sound setup, a soundbar can do the job. And, Amazon’s AmazonBasics stereo Bluetooth soundbar is incredibly affordable. If Bluetooth isn’t enough, it also has 3.5mm, stereo analog, and optical inputs.View Deal
LG 27-inch 4K FreeSync monitor| was $499 now $345 at Amazon
This LG monitor offers a lot for gamers. The 4K resolution means crisp game imagery even on a large 27-inch panel. The IPS display will also give wide viewing angles. And, with AMD FreeSync, you can avoid screen tearing while gaming. View Deal
LG 34-inch UltraWide 144Hz gaming monitor| was $509 now $384 at Amazon
If you want a hardcore gaming battle station, look no further. This 34-inch monitor boasts a 2,560 x 1,080 display with a 144Hz refresh rate and FreeSync, for sharp, smooth, tear-free gameplay. Plus, USB ports on the back make it easy to manage your cables.View Deal
Samsung U28E590D 28-Inch UHD Monitor | was $302.99 now $249.99 on Amazon
If you’re looking for an affordable way to get a Ultra-HD 4K Monitor to enjoy all your content, you’re in luck. Right now, for Amazon Prime Day, you can pick up the Samsung U28E590D 28-inch UHD Monitor for a breathtaking 44% off.View Deal
Samsung IT 24-Inch Curved Gaming Monitor | was $179.99 now $117.99 on Amazon
Not only does the Samsung IT 24-inch Curved Gaming Monitor feature a beautiful, curved Full-HD IPS Panel, but it also supports AMD Freesync technology. And, for Amazon Prime Day, it can be yours for 33% off.View Deal
Acer G276HL Kbix 27″ Full HD Monitor | was $169.99 now $114.99 on Amazon
If you’re looking for a great deal on a lovely IPS monitor with virtually no bezels, you’re in luck. Right now, for Amazon Prime Day, you can score the Acer G276HL 27″ Full HD monitor for a gigantic 32% off.View Deal
HP Pavilion 25xw 25-in IPS LED Monitor | was $179.99 now $125.99 on Amazon
Right now, for Amazon Prime Day, you can score a whopping 30% off on the HP Pavilion 25xw. This is a lovely LED IPS display with fantastic viewing angles.View Deal
Anki Overdrive: Fast & Furious Edition | was $169.99 now $130 at Amazon
Okay, maybe there’s a little less learning going on here than an educational tablet, but it’s fun pretending to be Vin Diesel in this awesomely-themed F&F racing toy set. Buckle up, Toretto.View Deal
MegaWheels Hoverboards as low as $159
Hoverboards are back and part of the Prime Day deals collection for today. This limited time deal rolls back the price from $170 to as low as $159. Best of all, MegaWheels promise these hoverboards won’t blow up.View Deal
GoPro Hero (2018) is $179.00
The entry-level GoPro Hero inherits of a lot of the features of the GoPro Hero 6 Black and GoPro Hero 5 Black, but keeps the resolution to 1080p60fps with 10MP photos. This also means it keeps the price down, and this is well under $200 now.View Deal
Neatgear Arlo Smart Baby Monitor | was $199.99 now $149.99 at Amazon
The cutest baby monitor ever created is now on sale today, giving you an extra $50 of savings. It’s a 1080p WiFi-enabled camera with two-way audio, night vision, air sensors and even a lullaby player and night light. It works with both Alexa and Apple HomeKit.View Deal
AmazonBasics 50-inch lightweight tripod | was $10.99 now $16.99 at Amazon
One of the cheapest tripods we’ve ever bought to match our gold 12-inch MacBook (true story) is now even more affordable. It’s $6 off, giving you the best price you’ll find on a 50-inch tripod today.View Deal
Phones, tablets, and accessories
Samsung Galaxy Note 8 unlocked| was $949 now $649 at Amazon
Samsung’s huge phablet started with a real whopper of a price tag, but Amazon Prime Day is bringing that down dramatically. The Galaxy Note 8 packs a 6.3-inch Super AMOLED display, 64GB of storage, a Snapdragon 835 chipset, and a high-quality dual-sensor camera system.View Deal
Huawei Mate 10 Pro| was $799 now $549 at Amazon
The Huawei Mate 10 Pro packs a lot of screen, a lot of storage, a lot of power, and an incredible camera all into a nice-looking phone. And, this Amazon Prime Day deal packs all of that into a great price.View Deal
Moto G6 64GB smartphone | was $319.99 now $259.99 at Amazon
One of our favorite smartphones, and the best cheap phone you can buy today, just got even cheaper thanks to this Amazon Prime Day deal. It works with AT&T, Verizon, Sprint, and T-Mobile and is cheaper through Amazon than anywhere else.View Deal
Samsung Galaxy Tab S3 9.7-Inch, 32GB Tablet | was $447.97 now $399.99 at Amazon
The newest Samsung tablet is the only iPad Pro competitor that we recommend. And it’s a lot cheaper than Apple’s best iPads, especially for Prime Day 2018, costing $400. View Deal
Samsung Galaxy Tab A | was $167.99 now $149.00 on Amazon
If you’re looking for a cheap, portable Android tablet that’ll let you watch your favorite TV shows and movies on the go, the Samsung Galaxy Tab A is a great choice. And, for Amazon Prime Day, you can score a solid 25% off of this mini tablet.View Deal
Samsung Galaxy Tab S3 | was $429 now $399.99 on Amazon
The Samsung Galaxy Tab S3 is a competent and affordable Android tablet that’s perfect for consuming all your media. And, it’s even more affordable on Amazon Prime Day, where you can get it for 27% off.
Official Apple leather case | was $49 now $34.99
These cases normally cost $50 through the Apple Store, but Amazon has the Taupe leather case for just $34. Other colors are on sale too, including Saddle Brown and Charcoal Gray.View Deal
Headphones & audio
Amazon Music 4-months for just $.99 a month
It’s as close as it gets to a free subscription to a music streaming service, and while it’s not Apple Music or Spotify, it has a lot of the songs you’ll want to listen to at a fraction of the price. Seriously, you’ll be paying just $4 for this early Prime Day deal.View Deal
Bose QuietComfort 25| was $299 now $125 at Amazon
You can get Bose’s excellent sound, effective noise-cancellation, and comfortable design for a huge discount right now. Amazon has the price slashed by 58%, making one of our favorite pairs of wired headphones an even better choice. This model features in-line controls that work with Android devices.View Deal
Sennheiser HD 4.50 Special Edition wireless headphones| were $199 now $99 at Amazon
Amazon has Sennheiser’s HD 4.50 Special Edition headphones half off for Prime Day. These Bluetooth headphones offer active noise-cancelling, a built-in microphone for calls, and a 19-hour battery-life. They even can be used with a wired connection when you want to save battery.View Deal
HyperX Cloud II Gaming Headset | was $99 now $69.99 on Amazon
The HyperX Cloud II Gaming Headset is a fantastic budget headset with a competent mic and 7.1 surround sound support. And, you can score a great deal on Amazon Prime Day for 30% off. View Deal
Sony WH-CH700N Bluetooth headphones| were $198 now $98 at Amazon
This pair of Sony Bluetooth headphones just got its price slashed by $100 for Amazon Prime Day. They feature noise-cancelling, easy pairing via NFC, 35 hours of battery life, and the option to use them with a wire. The sale includes both the blue model and the black one.View Deal
Audio Technica ATH-ANC9 headphones| were $199 now $129 at Amazon
These headphones are oldies but goodies. They feature a variety of uses, with varying noise-cancellation methods, and different cables for phones that support in-line mics or phones that don’t. You also get a carrying case and a few adapters.View Deal
AirPods-like: Parihy Truly Wireless Earphones for $42.50
Want true wireless earbuds instead? The noise-canceling twin stereo earphones work with iPhone, Samsung and all other Bluetooth enabled Android phones. They’re not AirPods, but they are under $50 with the instant coupon (applied at checkout).View Deal
Bose SoundLink Micro Bluetooth speaker| was $99 now $69 at Amazon
Bose has a long-standing reputation for getting great sound out of even small hardware. With the SoundLink Micro, the size might be small, but the sound is solid if reviews are any indication. This Bluetooth speaker is water resistant, and it has a built-in microphone for taking calls and accessing Siri or Google Assistant. The discount is available on the Black, Bright Orange, and Midnight Blue models.View Deal
Audio-Technica AT-LP120 USB turntable| was $298 now $229 at Amazon
Need a turntable? Audio-Technica’s AT-LP120 USB turntable is highly versatile, with multiple audio output options, three speed settings, and even a reverse playback option. This model is also available in black.View Deal
Audio-Technica AT-LP120 USB turntable| was $299 now $229 at Amazon
Need a turntable? Audio-Technica’s AT-LP120 USB turntable is highly versatile, with multiple audio output options, three speed settings, and even a reverse playback option. This model is also available in silver.View Deal
Drone and car tech deals
YI Compact Dash Cam is $39.99
One of the cheapest dash cams you can get (and actually utilize without issue) is from Yi. It gives you a 1080p Full HD tiny camera to keep eyes on the road in case anything goes wrong. It has a 2.7-inch LCD Screen, 130 degree WDR lens. Coupon code is applied at checkout.View Deal
Up to 20% off Amazon Basics products
Prime Day is filled with Amazon-owned speakers and streaming devices that you know and love, but the store has also put its name to several white label products. Everything from electric kettle (a best seller for $15) to carry-on luggage ($39.99) is cheap today.View Deal
iRobot Roomba 671| was $349 now $229 at Amazon
Now’s your chance to save $100 on a robot vacuum that can make cleaning up a lot easier. The Roomba 671 is suited for hard floors, carpet, and pet hair. It can run for 90 minutes before it automatically returns to its charger. And, this model works with Amazon Alexa and Google Assistant.View Deal
Furbo Dog Treat-Tossing Camera| was $139 now $249 at Amazon
Who’s a good boy? You can keep an eye on your pet and reward them with treats for being good, or start yelling (aka human barking) at them for being a BAD dog! This camera lets you do it all from a phone.View Deal
Nest Smart Thermostat: was $299.99, now $209.95 at eBay
The Nest 3rd Generation Wi-Fi Smart Learning Thermostat is available new at a 30% discount. Controlling the climate in your home has never been easier, and now, it’s cheaper, too.View Deal
Nest Hello + free Google Home Mini: $199 at Walmart
Nest’s video doorbell will keep a constant eye on your house, letting you see who’s there 24/7. It now comes with a free Home Mini for a savings of 17% off the bundle price.View Deal
Kasa Smart Wi-Fi Light Switch: was $59.99, now $47.99 at Amazon
Smarten up your casa with this smart light switch from TP-Link. The switch, 25% off for Prime members, lets you turn on and off your lights using your smartphone or voice commands. View Deal
Nest Thermostat E + free Google Home Mini: $169 at Walmart
The kid brother to the more advanced Nest Learning Thermostat, the Thermostat E still has plenty to offer. You save 20% off the price of this bundle’s regular everyday price. View Deal
Schlage Touchscreen Deadbolt: was $164, now $132 at Amazon
Looking to lock up your home with a smart lock? Do it with a Schlage Connect Touchscreen Deadbolt, which is 20% off with your Prime membership through July 17. View Deal
Opal Nugget Ice Maker | was $499 now $398.99 at Amazon
Getting good ice is without waiting hours and hours is costly, but it got a little cheaper thanks to this Bluetooth-enabled ice maker. You can schedule on the FirstBuild app and get ice in as little as 15 minutes, 3lbs of ice in one hour and 3lbs (capacity) in three hours.View Deal
Kalamera 15” 96 can Beverage cooler | was $499 now $321.99 on Amazon
If you’re looking for an attractive beverage cooler to put in you den or on your deck, look no further than the Kalamera 15” 96 can Beverage cooler. Luckily, for Amazon Prime Day, you can pick it up for a whopping 60% off.View Deal
Petcube Bites Pet Camera with Treat Dispenser | was $249 now $134.99 on Amazon
If you’ve ever missed checking in on your pets, you’re going to love the Petcube Bites Pet Camera. Not only will you be able to check in on your furry friends, but you can even give them treats. And, for Amazon Prime Day you can score a massive 46% off discount. View Deal
Blueair Pure 211+ Purifier | was $465 now $395
Two is better than one, and that’s exactly what is going on with this Amazon Prime Day deal for this pair of stylish air purifiers that are capture allergens, odors, smoke, mold, dust, germs, among other harmful microscopic foes.View Deal
Laptop and desktop PC deals
MSI GL62M gaming laptop | was $999 now $799 at Amazon
You can get your game on without breaking your budget with this MSI gaming laptop deal. This model gets you a powerful Core i7-7700HQ with 8GB of RAM, a GeForce GTX 1050Ti GPU with 4GB of VRAM, plus a 128GB SSD and 1TB hard drive. That’s a whole lot for $799.View Deal
Lenovo Tab 4 Plus| was $XX now $169 at Amazon
With the Lenovo Tab 4 Plus, you get a versatile tablet for the whole family. A fingerprint scanner makes it easy to give family members access, and an 8-inch 1,920 x 1,200 IPS display makes it video worthy.View Deal
Acer Chromebook 14 | was $299.99 now $253.99 on Amazon
The Acer Chromebook 14 is an excellent first laptop for kids, or even a great Chromebook for college students. And, for Amazon Prime Day, you can score one for yourself for a whopping 33% off.View Deal
ASUS Chromebook Flip C213SA-YS02 11.6-inch | was $341.82 now $249.99 on Amazon
The Asus Chromebook Flip C213SA comes with a dual-core Intel Pentium CPU, 4GB of RAM and 32GB of storage. And, for Amazon Prime Day, you can score a whopping 28% off!
Acer Chromebook R 11 Convertible | was $289.99 now $199.99 on Amazon
If you’re looking for an affordable 2-in-1 Chromebook, you’re in luck. Right now, for Amazon Prime Day, you can pick up the Acer Chromebook R 11 with a dual-core CPU, 4GB of RAM and 32GBView Deal
ASUS FX503VD 15.6” Gaming Laptop | was $999 now $729.00 on Amazon
If you want a gaming laptop that’ll let you play your favorite Esports games without breaking the bank, you can pick up the Asus FX503 with a Quad-Core Intel Core i7, Nvidia GTX 1050, 128GB SSD and 8GB DDR4 for a whopping 27% off on Amazon Prime DayView Deal
ASUS Chromebook Flip C101PA-DB02 10.1inch | was $293.48 now $229.00 on Amazon
Right now you can score this affordable 2-in-1 Chromebook with a quad-core CPU, 4GB of RAM and 16GB of storage for a whopping 23% off on Amazon Prime Day.View Deal
Acer Spin 1 11.6″ Full HD Touch | was $319 now $239 on Amazon
If you’re looking for a cheap 2-in-1 laptop, you’re in luck. Right now you can pick up an Acer Spin 1 with a dual-core Intel Celeron CPU, 4GB of RAM, a Full HD touch screen and 32GB of storage for 28% off for Amazon Prime Day.View Deal
ASUS VivoBook E203MA Ultra Thin Laptop | was $229.99 now $179 on Amazon
If you’re looking for an affordable Windows laptop, that’s still thin and light enough to carry around with you, you can score an Asus VivoBook E203MA with a dual-core Pentium CPU, 4GB of RAM and 32GB of storage for 22% off on Amazon Prime Day.
Acer Chromebook R 13 Convertible | was $367 now 314.99 on Amazon
If you’re looking for an affordable Chromebook that doubles as an Android tablet you’re in luck: you can pick up the Acer Chromebook R 13 with a quad-core CPU, 4GB of RAM and 32GB of storage for 21% off on Amazon Prime Day.View Deal
Acer Chromebook 15 | was $372 now $314.99 on Amazon
If you’re looking for a full 15-inch Chromebook that isn’t a slouch on performance, you can score an Acer Chromebook 15 with a Pentium N4200 CPU, 15.6″ Full HD Touch display and 4GB RAM for 21% off on Amazon Prime DayView Deal
Acer Chromebook 11 | was $219.99 now $139.99 on Amazon
If you’re looking for a cheap Chromebook for your kids, right now on Amazon Prime Day you can score an Acer Chromebook 11 with a Celeron N3060 CPU, 4GB RAM and a 16GB eMMC drive for a whopping 36% off!View Deal
iBUYPOWER Core i7 GTX 1070Ti gaming desktop| was $1,599 now $1,199 at Amazon
As part of Amazon Prime Day’s PC gaming deals, this beastly gaming desktop from iBUYPOWER is on sale for $400 off. It’s packing an 8th-gen Intel Core i7-8700K 6-core CPU, a GeForce GTX 1070Ti GPU with 8GB of video memory, and 16GB of RAM. It’s no slouch when it comes to storage either, with a 1TB hard drive and a 240GB SSD. A mouse and keyboard included in the box gives you everything you need to start gaming.View Deal
AMD Ryzen 7 2700 with Wraith Spire LED cooler| was $294.99 now $224.99 at Amazon
If you’ve been waiting for a good time to upgrade your PC, this deal on the Ryzen 7 2700 is a good option. This is an 8-core/16-thread CPU ready to offer solid performance for both gaming and productivity. The included cooler just sweetens the deal, as that’s one fewer item to go on your PC upgrade parts list. Amazon has a number of PC gaming discounts for Prime Day, but you can go directly to the Ryzen 7 deal here.View Deal
Gigabyte X470 AORUS motherboard| was $229 now $174 at Amazon
Looking for a motherboard to start your new AMD Ryzen rig? This Gigabyte X470 AORUS Gaming 7 motherboard supports both first- and second-gen Ryzen CPUs using the AM4 socket, is ready for CrossFire or SLI graphics, and supports up to 64GB of DDR4 memory. Plus, it has loads of RGB lighting.View Deal
Asus ROG Strix Z370 gaming motherboard| was $209 now $149 at Amazon
You can sink a lot less cash into your new gaming rig with the discount on this Asus ROG Strix motherboard. This Z370 motherboard uses the LGA1151 socket for 8th-Gen Intel Core CPUs, so you can pair it with the Core I7-8700K on sale to start a real beast machine.View Deal
ASUS Wireless-AC1700 Dual Band Gigabit Router | was $87.88 now $59.99 on Amazon
The ASUS Wireless-AC1700 is an affordable router with dual-band and MU-MIMO support for multiple users. And, for Amazon Prime Day, you can pick this router up for a respectable 33% off.View Deal
Google WiFi system, 1-Pack | was $129.00 now $99.00 on Amazon
If you need a new router for a small apartment or if you’re looking for another node for your existing Google Wifi network, you’re in luck. You can pick up a single Google Wifi node for 23% off for Amazon Prime Day.View Deal
NETGEAR Orbi Home Mesh WiFi System | was $289.33 now $228.90 on Amazon
The Netgear Orbi is an extremely powerful Mesh Wi-Fi router, capable of sending a Wi-Fi signal throughout even the biggest homes. And, for Amazon Prime Day, you can pick it up for 24% off.View Deal
TP-Link Archer AC1900 | was $109.99 now $64.99 on Amazon
The TP-Link Archer AC1900 is an affordable wireless router that can get the job done, and look good while doing it. And, right now, for Amazon Prime Day, you can pick it up for a generous 41% off!View Deal
NETGEAR AC750 WiFi Range Extender | was $44.99 now $22.98 on Amazon
If you’re running into issues with the range of your wireless network, Wi-Fi Range Extenders like the Netgear AC750 can be a cheap and effective way to improve your network performance. And, for Amazon Prime Day, you can get it for 49% off.View Deal
TP-Link 8-Port Gigabit Ethernet Easy Smart Switch | was $49.99 now $23.99 at Amazon
If you’re looking for an easy way to manage your networking, the TP-Link 8-Port Gigabit Ethernet Easy Smart Switch offers a quick and user-friendly way of handling multiple hard-wired devices, and for Amazon Prime Day it’s 52% off.View Deal
EVGA 500 W1 | was $39.99 now $24.99 on Amazon
Your power supply is the last place where you want to cut corners. Thankfully, the EVGA 500 W1, with its 80 Plus White certification and 500W of output, you don’t have to compromise. And, for Amazon Prime Day, you can score 38% off to make it even more affordable.View Deal
EVGA GeForce GTX 1080 FTW Gaming ACX 3.0| was $649 now $499 at Amazon
As part of Amazon’s PC Prime Day Deals, you can score this GTX 1080 graphics card with 8GB of GDDR5X video memory for less than $500. For gaming and VR, this card can help you get high-quality visuals and smooth frame-rates.View Deal
Intel Core i7-8700K unlocked CPU| was $379 now $299 at Amazon
If you’re looking to build a beefy gaming PC or workstation, you can’t go wrong with the Core i7-8700K. It features 6 cores and 12 threads, and has a base clock of 3.7GHz with boost up to 4.7GHz. But, as this is an unlocked model, you can overclock it for even more performance. See the rest of Amazon’s Prime Day PC gaming deals here.View Deal
Samsung 960 EVO Series – 500GB NVMe | was $249.99 now $169.99 on Amazon
The Samsung 960 Evo is one of the fastest, most cost-effective NVMe SSDs you can buy today. And, for Amazon Prime Day, it’s even more affordable, at 32% off.View Deal
Corsair Crystal 570X RGB Mid-Tower Case: was $209, now $139 at Amazon
Jump on the tempered glass gaming PC craze with this 33% off deal. Not only does this PC case feature tempered glass on practically every side, it also comes equipped with three RGB fans.View Deal
Corsair Hydro Series H100i v2 AIO Liquid CPU Cooler: was $129, now $79 at Amazon
Keeping your CPU cool in style has never been cheaper thanks to this Amazon Prime Day deal that takes $50 off the top of Corsair’s flagship liquid-cooler.View Deal
Aorus Radeon RX 580 8GB: was $359, now $269 at Amazon
It’s been so long since we saw a discounted graphics card, it almost became a myth. But sure enough, you can save 25% off this fantastic Polaris GPU from AMD.
Asus Prime Z370-A: was $169, now $121 at Amazon
The Asus Prime Z370-A has everything you need to build a solid Coffee Lake gaming PC with DDR4 memory support and space for three graphics cards. Better yet it’s going for 28% off this week.View Deal
Mouse & keyboard deals
Corsair Glaive RGB: was $69, now $44 at Amazon
In our review, we felt the Corsair Glaive RGB was an excellent ergonomic mouse with impressive customization options, but it was a little on the pricier side. However, after a $24 off discount, we see no reason not to pick up this fantastic gaming mouse.View Deal
Corsair M65 Pro RGB: was $59, now $37 at Amazon
Equipped with a 12000 DPI sensor and sniper button, this is a precision mouse made for pro gamers. Thanks to a beefy discount, you can pick up this gaming peripheral for 37% off.View Deal
Corsair K65 Lux RGB: was $129, now $84 at Amazon
Need a smaller keyboard, the 35% off Corsair K65 Lux RGB ditches its number pad for a smaller footprint while retaining all the premium features of its K70 Lux bigger brother.View Deal
Razer Orbweaver Chroma | was $129.99 now 99.32 on Amazon
The Razer Orbweaver Chroma is a gaming accessory from another dimension, with 20 fully programmable keys so that you can access all of your macros and hotkeys with ease. And, as a bonus, you can get 24% off for Amazon Prime Day.
HyperX Alloy FPS Pro – Tenkeyless Mechanical Gaming Keyboard was $79.99 now $49.99 on Amazon
If you’re looking for a gaming keyboard that’s both light on your wallet and light on space, check out the HyperX Alloy FPS Pro Tenkeyess. It rocks Cherry MX Blue switches, is compact and you can score a whopping 29% off for Amazon Prime Day
HyperX Pulsefire Gaming Mouse & HyperX FURY S Mouse Pad | was $47.95 now $29.99 on Amazon
This bundle of a HyperX Pulsefire Gaming Mouse and Fury X Mouse Pad is a great deal for anyone looking for gaming peripherals. And, now, through Amazon Prime Day, the deal gets better. You can pick this bundle up for 50% off.View Deal
Elgato Stream Deck | was $149.95 now $99.99 at Amazon
If you’re looking for a way to take your stream to the next level, the Elgato Stream Deck features 15 customizable LCD buttons that you can assign to any action that will benefit you or your audience’s streaming experience, and it’s 33% off for Amazon Prime Day.
Hard drives and memory cards
LaCie Rugged Mini 4TB USB 3.0/USB 2.0 Portable Hard Drive | was $169.94 now $119.99 at Amazon
This hard drive was made to be tested in more ways than one. It can be dropped 4ft and is dust and water resistant. It works with PC and Mac (latter requires reformatting) and uses USB 3.0.View Deal
LaCie Rugged Mini 2TB USB 3.0/USB 2.0 Portable Hard Drive | was $79.99 now $109.94 at Amazon
Want an even cheaper durable hard drive for your destined for a rough-and-tumble life in your bag? This USB 3.0 drive is under $80 for 2TB of storage.View Deal
LaCie Rugged Mini 1TB USB 3.0/USB 2.0 Portable Hard Drive | was $89.94 now $58.99 at Amazon
How low can you go? The 1TB shock-resistant external storage hard drive is price-reduced for a limited time. It’s a good size for on-the-go needs and costs a lot less today.View Deal
WD 4TB My Passport for PS4 (and everything else) | was $129.99 now $89.99 at Amazon
You can add 4TB of storage to your computer and use this drive for the PS4 console, too. It’s not for one or the other. However, other drives we have tested don’t work with PS4. This one pulls double duty (and helps you play Call of Duty).View Deal
WD 2TB My Passport for PS4 (and everything else) | was $89.99 now $59.99 at Amazon
Even cheaper is the 2TB hard drive that’s also compatible with your computer as well as PS4, as denoted by the special title. It was the same price as the 4TB is now, but it’s at an all-low price of $60.View Deal
SanDisk 2TB Extreme Portable SSD | was $699.99 now $399.99 on Amazon
Sometimes you just need an SSD that you can take anywhere on Earth without having to worry about it breaking. Luckily the SanDisk 2TB Extreme Portable SSD packs tons of fast SSD storage in a rugged shell. And, on Amazon Prime Day it’s 43% off.View Deal
SanDisk 1TB Extreme Portable SSD | was $349.99 now $199.99 at Amazon
This is SanDisk’s version of a rugged hard drive, and this one doesn’t have breakable spinning parts. It’s a 1TB SSD that’s very pocketable. It’s a lot cheaper now than it was a day ago, but this deal won’t last.View Deal
Samsung T5 Portable SSD 1TB | was $379.99 now $269.99 on Amazon
If you’re looking for an External SSD that can compete with most internal SSDs, the Samsung T5 Portable SSD is a fantastic choice with its Thunderbolt 3 compatibility. And, for Amazon Prime Day it’s 29% off.View Deal
Seagate Backup Plus Slim 2TB external hard drive| was $78 now $58 at Amazon
This external drive is packing 2TB of storage, but Seagate has still managed to make it slim, so you can easily take it with you. Since it’s powered by USB, you also won’t get tangled up in any extra cables. View Deal
Sandisk Ultra 64GB Dual Drive USB Type-C | was $32.99 now $17.49 on Amazon
If you have a newer laptop, but you tend to work on a lot of older computers as well, this 64GB flash drive has both a USB Type-C and Type-A connector, so that you can effortlessly work across systems. And, on Amazon Prime Day, you can find it for 47% off.View Deal
Seagate FireCuda 2TB hybrid hard drive | was $99 now $69 at Amazon
When you need a big boost in storage but don’t want it to be as slow as a normal hard drive or as expensive as an SSD, Seagate’s FireCuda is a great pick. It combines flash storage and a 7,200RPM hard drive for loads of zippy storage. It’s on sale now as part of Amazon’s Prime Day discounts on Seagate storage.View Deal
Seagate Barracuda 3TB hard drive | was $84 now $59 at Amazon
Need some extra room for your library of photos, videos, music, and video games? Seagate’s BarraCuda hard drives offer a great balance of storage and price, and with this deal for Amazon Prime day, that balance is shifted even more in your favor.View Deal
Seagate Barracuda Pro 6TB and 8TB hard drives| were from $222 now $157 at Amazon
Seagate’s BarraCuda Pro hard drives take the standard formula and turn things up a notch. They feature a large 256MB cache and extra speedy 7,200RPM platters. For Amazon Prime Day, the 6TB and 8TB models are majorly discounted.View Deal
Seagate Barracuda 8TB hard drive | was $224 now $169 at Amazon
For a heaping helping of storage, Seagate’s BarraCuda drives offer plenty of room at a low price. With this discount, the price is even better, making it that much easier to expand your library of photos, videos, music, and video games.View Deal
SeaGate IronWolf 3TB NAS drive| was $109 now $73 at Amazon
Building out a small NAS to make your file available across your network just got cheaper with this discount on the 3TB Seagate IronWolf drive. This drive is ready to run 24/7. View Deal
SeaGate IronWolf 6TB NAS drive | was $194 now $132 at Amazon
You can pack a lot onto your NAS when it’s loaded with 6TB IronWolf drives from SeaGate. And, building out that dream NAS just got a lot easier with this hefty 32% discount.View Deal
Seagate Ironwolf Pro 6TB NAS drive| was $229 now $160 at Amazon
For a NAS that’s extra fast, the Seagate Ironwolf Pro offers 256MB of cache and zippy 7,200RPM platters. With rotational vibration sensors, a mean time between failures of 1.2 million hours, and a five-year warranty, your NAS should be safe, even at those high speeds.View Deal
Seagate IronWolf 12TB NAS drive| was $429 now $300 at Amazon
So, you need a really big NAS? Well the 12TB IronWolf NAS drive has you covered. And, with this 30% discount for Amazon Prime Day, you can afford to get more and build an even bigger NAS.View Deal
SanDisk SSD PLUS 480GB Solid State Drive | was $199.99 now $79.99 on Amazon
Over the last few years, SATA SSDs have become a cheap and effective way to boost your PC’s performance, and with the SanDisk SSD Plus 480GB it just got cheaper — you can get it for a whopping 60% off for Amazon Prime Day.View Deal
SanDisk SSD PLUS 1TB Solid State Drive | was $249.99 now $149.94 at Amazon
SSD is the way to go for the fastest speeds, and this one has Read and write speeds of up to 535MB/s and 450MB/s. This 2018 drive is meant for internal use in a desktop PC or a compatible laptop.View Deal
SanDisk Ultra Flair 128GB USB 3.0 Flash Drive | was $79.99 now $22.99 on Amazon
If you’re looking for a flash drive that looks as good as it is secure, the SanDisk Ultra Flair 128GB matches its sleek design with easy-to-use password protection. And, on Amazon Prime Day, you can find it for 71% off.View Deal
SanDisk 128GB Connect Wireless Stick Flash Drive | was $99.99 now $44.76 on Amazon
Most flash drives require you to shove them into your devices to access their contents, but with the SanDisk 128GB Connect Wireless Stick Flash Drive, you can access your photos and videos wirelessly with up to three devices. And, for Amazon Prime Day it’s 55% off.View Deal
SanDisk Ultra Dual Drive m3.0 256GB | was $69.99 now $48.99 on Amazon
Are you looking for an easy way to backup your Android device locally, without taking up too much space? The SanDisk Ultra Dual Drive m3.0 256GB is an ultra-portable way to keep a system backup with you at all times. And, for Amazon Prime Day it’s 30% off.View Deal
SanDisk Ultra 128GB Dual Drive USB Type-C | was $59.99 now $27.29 on Amazon
If you have a newer laptop, but you tend to work on a lot of older computers as well, this 128GB flash drive has both a USB Type-C and Type-A connector, so that you can effortlessly work across systems. And, on Amazon Prime Day, you can find it for 55% off.View Deal
Seagate Backup Plus Ultra Slim 2TB external hard drive| was $79 now $62 at Amazon
Seagate knows how to pack a lot of storage into a small space, and with the Backup Plus Ultra Slim, you get 2TB of storage in a highly portable package. As a bonus, it comes with two months of Adobe’s Creative Cloud for photography.View Deal
Seagate 2TB Game Drive for PS4| was $89 now $62 at Amazon
Seagate has a simple solution for when you’re running out of room for games on your PlayStation 4. The Game Drive connects to one of your PS4’s USB ports, and gives you an extra 2TB of storage. Setup only takes minutes, and with this deal, the price is easy, too.View Deal
Crucial MX500 2TB SATA SSD| was $433 now $319 at Amazon
SSDs might be getting cheaper, but they can still be plenty pricey. This deal on Crucial’s 2TB MX500 makes it a lot easier to afford a whole heap of fast storage, though. Plus, with durable 3D NAND and a five-year warranty, this will be storage you can count on for some time to come.View Deal
Seagate Backup Plus external hard drives| were from $129 now from $89 at Amazon
Seagate’s Backup Plus drives offer affordable external storage at USB 3.0 speeds. And, this deal makes them even more affordable. You can get the 4TB model for $89 and the 5TB model for $109. As a bonus, they come with a two-month subscription for Adobe’s Creative Cloud service for photography.View Deal
Seagate Backup Plus external hard drives for Mac| were from $99 now from $58 at Amazon
Macs have the benefit of a compact design, but that can mean they lack a lot of storage. That’s where Seagate’s Backup Plus external hard drives for Mac can come in handy. They also come with a two-month subscription for Adobe’s Creative Cloud service for photography. The 2TB model is going for $58, while the 4TB model is on sale for $89.View Deal
Seagate Backup Plus Hub 8TB| was $249 now $139 at Amazon
When you need a whole lot of extra storage for your computer, Seagate’s Backup Plus Hub just might be the answer. With 8TB of storage and handy USB ports on the front, it can sit on your desk without just taking up space. It also comes with a two-month subscription for Adobe’s Creative Cloud service for photography. A version for Mac is also on sale.View Deal
SanDisk 128GB Ultra Fit USB 3.1 Flash Drive | was $37.99 now $21.99 at Amazon
This is the fastest tiny USB 3.1 flash drive on sale today, and it’s good for laptops, game consoles and in-car audio systems. it’s available in sizes up to 256GB, too, and writes 15x faster than USB 2.0 drives.View Deal
SanDisk Extreme 64GB SDXC UHS-I Card | was $33.99 now $22.96 at Amazon
Your camera always runs out of space, but this will help top you off with another 64GB of photo and video storage on one of the fastest SD cards available. It’s 32% off for Amazon Prime Day.View Deal
Sandisk Ultra 64GB Micro SDXC UHS-I Card | was $24.99 now $13.99 at Amazon
This microSD memory card is perfect for Nintendo Switch, Android phones and GoPro cameras. It’s at an all-time low price when it used to cost $25. You can double your storage for the price of lunch.View Deal
Sandisk Ultra 128GB Micro SDXC UHS-I Card | was $49.99 now $26.52 at Amazon
How about twice as much space for a little more money? That’s what you’ll get from this 128GB microSD card from Amazon.com. Normally this memory card for phones and Nintendo Switch costs $50.View Deal
SanDisk 64GB microSDXC UHS-I card for Nintendo Switch | was $42.99 now $17.49 at Amazon
When this special edition microSD came out, the price was way too high. Now it’s very reasonable thanks to both time and, today, Amazon Prime Day. It’s actually cheaper than normal 64GB microSD cards on normal days.View Deal
SanDisk Ultra 256GB microSDXC card | was $149.99 now $73.56 on Amazon
If you have a lot of photos, apps or games, and you’re running out of space, you can pick up the SanDisk Ultra 256GB microSDXC card for a whopping 51% off on Amazon Prime Day.View Deal
SanDisk 128GB microSDXC card for Nintendo Switch | was $57 now $34.99 on Amazon
If you’re running out of room on your Switch, with all the amazing games coming out, you can pick up this SanDisk 128GB microSDXC card for Nintendo Switch for a whopping 63% off for Amazon Prime Day!View Deal
What time did Prime Day start? When does it end?
Amazon Prime Day 2018 starts today, Monday, July 16 at noon in the US and lasts until midnight on Tuesday 17th, we exclusively discovered ahead of time. These start time and end times for Prime Day are in Pacific Time, since Amazon’s headquarters is in Seattle.
We always figured it would be in July, but plot twist: with the July 16 date, Amazon Prime Day 2018 starts one week later than Amazon’s previous Prime Day outings. But means you’ll have slightly more time to save up your hard-earned dollars for it.
How to get the best Amazon Prime day deals in the US:
1. TechRadar is your ultimate Prime Day guide
Point yourself to TechRadar for the best Amazon Prime Day prices because we have a 20-strong team of deal hunters tracking down the top bargains.
We’ve become experts on every major sale holiday, including the ongoing 4th of July sales that are happening right now. We can spot the difference between genuine bargains and prices that are jacked up just to pretend the products are cheaper.
Do bookmark us, or take a screenshot to remember, or whatever you do nowadays to make sure you’re ready for the ultimate Prime Day deals list.
2. Get Amazon Prime membership beforehand
You’re not going to get very far with nabbing the best Prime Day deals – even with our help – if you don’t have a Amazon Prime membership ahead of time.
The good news is that signing up doesn’t take long. But you also don’t want to wait until the last minute, because lightning deals often go fast. If Nintendo Switch is on sale for the first time, expect it to sell out in seconds.
Pro tip? You can sign up for a free 30-day trial today. And that membership will last you until the top of August, well clear of the Prime Day sales period. You’ll also get the other perks of the subscription, including two-day free shipping and Prime Video streaming. Here’s our in-depth analysis of the benefits Amazon Prime offers.
3. See the price history in an instant
4. Is it within your budget?
This is something you’ll never hear from a deals site: you don’t have to buy an item just because of the hype of Prime Day. There’s a lot of tempting offers, but if it’s outside your budget, even when on discount, it doesn’t mean it’s the right deal for you.
There are still several shopping holidays (invented by marketers and real) in the 2018 calendar year that you’re going to want to wait until you see the best price for you at the best possible time. After all, you’re going to have spent a lot of money on BBQ and seeing fireworks during the 4th of July. Sometimes delicious hotdogs and hamburgers are more important than buying a new 4KTV on Prime Day.
We always have a Deals section running 24/7/365, too. We never close.
5. Who cares, buy it anyway!
Prime Day purchases should be a calculated, not rash decision. You shouldn’t buy something just because it’s on sale; you should buy it because you’ll be able to use it to better your life (a productivity tool), or simply enjoy it (entertainment content).
“Am I going to be better off if I purchase this now on Amazon Prime Day today at the given discount?” is what you should ask yourself. Let’s give you a concrete example, according to our Prime Day deal experts on this. If you’re going to buy a brand new DSLR camera this year, and it’s 15% off list price, and you’re going to take photos for special occasions coming up between July and the rest of the summer, then that’s worth getting today. Don’t miss out on putting tools to work today, especially if they are cheaper and you really want to buy them.
Phones and apps are dominate in 2018, but going back to an old-school computer to visit Amazon.com (and us first) is the best way to save strategically. It’s the most reliable way to canvas the official website and weave in and out of pages to find the best Prime Day deals.
You also have to keep in mind that there’s going to be a huge surge on traffic to the website and app, so we recommend browsing the deals on a laptop or PC. It’s been more stable for us in years past.
7. Late Amazon Prime Day deliveries offer savings
There’s a huge rush for Amazon Prime Day goods across the country, so much so that the hours after July 16 and July 17 are going to be difficult on UPS drivers across America. We’re ordering so much, and the promise of two-day free shipping is likely to be a part of most everything we buy.
Deliveries don’t alway show up on time – or at all. That’s difficult during Christmas when it ruins the big day, but you still deserve to get your items quickly right after Prime Day. Here’s a tip: if it doesn’t arrive on the promised date, complain to the customer service on Amazon.com. They’ll usually add an extra month to your Prime membership, or sometimes refund the item in full if it’s a bad enough slip up.
8. Check Amazon rivals: Walmart, Best Buy, Target, etc
Obviously, Amazon has the best and only Prime Day deals, but plenty of other retailers discount items in droves in July to attract online shoppers. They figure, well, you’re online, so maybe you’ll be swayed by their pricing.
That’s why our tech reviews are always updated with the best price through a widget. You can see which retailer is giving you the best value for your dollar. Also, keep in mind, you won’t need to be a member of retailers like Walmart, Best Buy, Target and Khol’s in order save on electronics and other goodies from them.
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s big members-only summer sale and it’s been a massive success in the few short years it’s been going. If you want to get involved with the best discounts though, you’ll need to be a member of Amazon Prime. With free next-day delivery on thousands of items and the excellent Amazon Instant Video streaming service being just two of the membership’s key highlights, millions of you are already signed up.
Brilliantly though, you can always sign up for a free 30-day trial to take advantage of the sale and other membership benefits. And if you don’t want to continue the service after Prime Day, just cancel the trial before the 30 days are up. Amazon know too well that many shoppers will find it hard to say goodbye to those super perks though.
Amazon Prime 30-day trial
More people signed up for Prime on Prime Day last year than on any other day in Amazon’s history. As of April 2018, Amazon confirmed it had passed 100 million subscribers for Amazon Prime, that’s up from around 80 million before Prime Day last year and 58 million in 2016. That’s some pretty incredible year-on-year growth for the last few years. We wouldn’t be surprised to see Amazon Prime’s 2018 numbers grow dramatically again by the time Prime Day arrives.
Amazon also reported that sales via the Amazon app more than doubled year-on-year and “tens of millions of people” used the app to buy items last Prime Day.
So is Amazon Prime Day just another Black Friday? Actually, no. As Amazon puts it, Black Friday is largely about gifts for other people (it’s ok, we had a laugh at that too) – it takes place just at the start of the Christmas shopping season – but Prime Day is all about treating yourself.
The overwhelming majority of decent deals on Prime Day were on things you might buy for yourself or for your home. As you’ll see from the best sellers there were lots of smart home devices sold to Prime customers as well as quite a lot of kitchen gear. There were good deals on laptops and consoles too of course, but they were alongside deals on hammocks, juicers, robot vacuum cleaners and pressure cookers.
Prime Day: do Amazon’s rivals respond?
They did. It was Free Slurpee Day at 7-Eleven and Cow Appreciation Day at Chick-fil-A, which offered free food to anybody in an animal costume. Meanwhile eBay threw some shade, with a front page claiming that “Their Prime Deal Is Our Everyday Deal”.
According to research firm Bazaarvoice, 76% of US Prime Day shoppers visited rival retailers to check whether they were getting the best deals. And as PwC Consumer Markets analyst Steve Barr told CNBC, “We are seeing other big box retailers use Prime Day as an opportunity to capture shoppers’ appetite for deals and as way to compete against Amazon for share of wallet and mindset.”
So we won’t just be calling out the best Prime Day deals at Amazon, we’ll keep an eye on all your favorite retailers to see what bargains they have. At the very least we expect some sneaky price matching from many stores like Walmart, Newegg and Jet in the US.