Welcome to Amazon Prime Day on TechRadar. The day is in full swing and we’re listing all of the best Amazon Prime Day deals of the day so that you don’t have to endure the horror of browsing the Amazon website.

So far in the UK the Amazon Echo is the best selling item, while some of the other best sellers are Nescafe Gold Blend – stay classy everyone – and,of course, Finish all-in-1 dishwasher tablets.

Amazon reports that in the UK this morning you bought 19,000 pairs of headphones, 18,000 haircare and styling products, thousands of PS4 consoles and over 29,000 camping items… all before 11am.

If you’re not yet an Amazon Prime member, you’ll need to sign up quickly before you can get any of these deals. You can grab a 30-day free trial easily enough, and if you stick around after that it’s just £79 for the year.

At the top of the page you’ll see our pick of the overall best deals, followed by the amazing deals Amazon is running on its own devices, including Echo, Kindle and Fire TV Stick. Under that, we’ve listed all the best deals by category!

The 10 best Amazon Prime Day deals 2017:

Here find our selection of the hottest Prime Day deals:

Samsung Galaxy S8 | £235 £125 upfront on EE (with PRIMETR code) | 5GB data | Unlimited calls and texts | £27.99pm
This deal isn’t actually available at Amazon – it’s at Mobiles.co.uk which is the sister site to Carphone Warehouse. It’s a deal running just for Prime Day though, with a whopping £110 discount just for TechRadar readers. Read more about this Galaxy S8 deal here

Philips Fidelio Headphones: down to £129.99 (save £142.08)
These audiophile-quality cans are less than half price until midnight – although we’d be surprised if this deal lasts that long! The open-back design delivers amazing audio, and memory foam makes them super comfy. Expires midnight tonight

Amazon Prime TV deals: see all of Amazon’s Prime Day TV deals here. They’re available in all shapes and sizes! We’ve selected some favourites below but you can see all the deals on Amazon’s TV deals page.

Philips Hue Starter Kit (E27): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! It includes three bulbs and the Hue Bridge. These are E27 bulbs which mean screw fit. For bayonet fittings, see below. Expires midnight tonight 

Philips Hue E27 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work so start wit hteh starter kit! This is the E27 screw fitting version. Ends midnight tonight 

Oral B Smart Series Toothbrush: down to £50.49 (save £43.51)
This smart toothbrush removes surface stains for a whiter smile, and connects via Bluetooth to a wireless SmartGuide that gives you stats on your brushing. The standard color is black, but it’s also available in white. Expires midnight tonight

Trunki Suitcases: save up to 35% on ride-on suitcases
These things are brilliant for getting the kids (or dad) through the airport in one piece and without getting lost. Lots of different designs are available with discounts today. Try these: Frieda the Cow | Harley the Ladybug | Tipu the Tiger | Terrance (Blue) | Frank the Fire Engine

Nvidia Shield TV: down to £169.99 (save £20)
The Nvidia Shield is not only a fantastic Android-powered box that streams your PC games to your TV over your home network, it’s also a brilliant smart TV box that allows you to watch Netflix, Amazon Prime and lots more! £169.99 is the cheapest price we’ve seen so far.

Nest Learning Thermostat – 3rd Gen: down to £198.50 (save £22)
Get the Google-powered Nest smart thermostat system to look after your heating and hot water system! Use Alexa or Google Home to turn things on and off – you can even control it from work. Expires midnight tonight

Nintendo Switch Neon/Red in stock at £279
The Nintendo Switch has been sold out on an almost constant basis since launch, with many stores forcing over-priced bundles on gamers when stock does arrive. Not today though, Amazon is selling the Neon Nintendo Switch for the regular asking price of just £279.99. This will be sold out today.

Sennheiser Over-Ear Headphones: down to £79 (save £62.21)
Sennheiser’s audiophile-grade headphones are less than £100 this Amazon Prime Day – an amazing deal that can’t last long! They have an open-back design with comfortable velour earpads and detachable 1.2m cable. Expires midnight tonight

Amazon Echo Dot: down to £34.99 from £49.99
The Echo dot is the mini and more popular version of the Echo. It sports a mini speaker and also an audio-out port to plug it into external speakers. It got 4.5-stars from us in our review just recently.

PlayStation Plus: Get 15 months for just £29.99!
Absolutely amazing deal on a 15-month PlayStation Plus subscription here. Get it for just £29.99 which is about £25 less than the usual price.

Xbox One S bundle: down to £179.99 (was £296.21)
Get the 500GB Xbox One S with Forza Horizon 3 and Minecraft and a chatpad and headset AND a second controller all for just £179.99. A brilliant console deal right there particularly if you’re interested in these games (Forza Horizon 3 is brilliant). 

Amazon Prime Day: Amazon devices deals 2017

In this section you’ll find all of the cheap deals on Amazon’s own devices, whether it’s Amazon Echo speakers, Kindle e-readers, Fire tablets or TV sticks!

Audible: Get 6-months of Audible membership for just £2.99 per month! For that you get one-free audiobook per month – the normal price is £7.99 per month! Amazing deal if you love audiobooks!

Amazon Warehouse: save an extra 20% on open-box products at Amazon Warehouse for today only! A great way to get super cheap deals.

Amazon Echo: down to £79.99 from £149.99
The Amazon Echo is Amazon’s flagship smart speaker, powered by the world-renowned Alexa smart home helper. It’s still the original smart speaker and one of the best. We gave it 4-stars in our review last year.

Amazon Echo Dot: down to £34.99 from £49.99
The Echo dot is the mini and more popular version of the Echo. It sports a mini speaker and also an audio-out port to plug it into external speakers. It got 4.5-stars from us in our review just recently.

Amazon Fire TV Stick : down to £29.99 from £49.99
Amazon’s TV and music streaming stick plugs straight into your TV and instantly smartens it up, bringing you Netflix, Amazon Video, Spotify, gaming, shopping and loads of other things. At £20 off this has to be a must-buy if you don’t already have one.

Amazon Fire TV 4K Ultra HD: down to ??? from £79.99
Essentially the same as the Fire TV Stick with Alexa remote, only this is more of a set-top option which goes beyond 1080p video and streams 4K video from Amazon and Netflix. No deal has been revealed yet but that doesn’t mean there won’t be one!

Amazon Dash buttons: down to £1.99 from £4.99
Run out of that everyday item? Whether it’s toilet paper, beer, cat food, coffee, washing powder of a range of other things – you can instantly order a same-day or next-day replenishment at the touch of one of these Dash buttons.

Amazon Kindle Paperwhite: down to £79.99 from £109.99
The Amazon Kindle Paperwhite is the step-up e-reader for those who want a higher-res screen, a built-in light and a more comfortable reading experience – and are willing to pay a little extra to get it .

Amazon Kindle Voyage: down to £129.99 from £169.99
The Voyage is another e-reader and another step up in price, offering as it does premium build quality, a flush display, an automatic-brightness display and a few other premium extras. A worthy step up from the Paperwhite.

Amazon Fire 7 tablet: down to £29.99 from £49.99
This is already a super cheap 7-inch tablet even before any Prime Day discounts. It packs the Alexa smart helper, and you can install all your favourite apps like Spotify and Netflix. At £29.99 there’s no arguing with this amazing deal.

Amazon Fire HD 8 tablet: down to £49.99 from £79.99
The Fire HD 8 tablet is a good step up from the 7-incher above and packs an 8-inch HD screen as well as some other core upgrades. Worth spending the extra if you want a bit more than the bare essentials.

Amazon Fire 7 Kids: down to £69.99 from £99.99
We already know this one is going to be on sale. This is essentially a Fire 7 tablet, with child protection software, a kid-proof case and loads of kids games and content for your little ones.

Amazon Fire HD 8 Kids: down to £89.99 from £129.99
Essentially the same as above but with HD 8-inch screen and a bit more oomph. Kids will appreciate the extra screen space, and they’re less likely to get frustrated with a bit more grunt to power their games and video.

20% off fashion at Amazon.co.uk
Save on fashion items including clothes, shoes, purses, bathing gear and loads more until the end of the day! This is one of the few deals that will run from now until the end of Tuesday so fill your, err, boots.

Amazon Prime Day: Tech deals

Anker mobile accessories:
Including USB cables, chargers, power banks, USB hubs, Bluetooth speakers and lots more. All with big discounts for today only. So if you have your eye on a plug or some other accessories for your phone, laptop or tablet – today is the day!

PlayStation 4 Pro with Horizon: Zero Dawn with 3 games only £349.99
With this bundle you can get Horizon: Zero Dawn, WipEout: Omega Collection and call of Duty: Infinity Warfare thrown in for free.

– Get the PS4 Pro 1TB on its own for £339.99

PlayStation Plus: Get 15 months for just £29.99!
Absolutely amazing deal on a 15-month PlayStation Plus subscription here. Get it for just £29.99 which is about £25 less than the usual price.

Xbox One S bundle: down to £179.99 (was £296.21)
Get the 500GB Xbox One S with Forza Horizon 3 and Minecraft and a chatpad and headset AND a second controller all for just £179.99. A brilliant console deal right there particularly if you’re interested in these games (Forza Horizon 3 is brilliant). 

Sennheiser Over-Ear Headphones: down to £79 (save £62.21)
Sennheiser’s audiophile-grade headphones are less than £100 this Amazon Prime Day – an amazing deal that can’t last long! They have an open-back design with comfortable velour earpads and detachable 1.2m cable. Expires midnight tonight

UE Boom 2 Wireless Speaker: down to £71 (save £46.54)
The UE Boom 2 Bluetooth speaker produces amazing 360-degree sound, and can pair with up to eight devices at the same time. It can be connected with Echo Dot and Alexa, and it’s even waterproof! Expires midnight tonight

Bose Apple Headphones: down to £60 (save £39.95)
This deal sounds too good to be true! These headphones from Bose are specially engineered for use with Apple devices, and deliver rich sound with a sealed acoustic design so you can get totally immersed in your music. Expires midnight tonight

Philips Fidelio Headphones: down to £129.99 (save £142.08)
These audiophile-quality cans are less than half price until midnight – although we’d be surprised if this deal lasts that long! The open-back design delivers amazing audio, and memory foam makes them super comfy. Expires midnight tonight

Logitech Harmony Home Hub: down to £53.99 (save £45.96)
If you fancy turning your house into a smart home, this is the Prime Day deal for you. Logitech’s Harmony Home Hub lets you control up to eight devices from your phone, including locks, lights and thermostats. Expires midnight tonight

Bose Android Headphones: down to £50 (save £49.95)
Bose doesn’t just make top quality audio kit for Apple products – these in-ear headphones are made specifically for Android phones and tablets, with StayHear tips that hold them securely and comfortable in place. Expires midnight tonight

B&O Play Bluetooth Speaker: down to £125 (save £80)
Bang and Olufsen makes amazing speakers, and this mobile model is no exception. It weighs just 600g, and is small enough to sit in the palm of your hand, but its sound quality has to be heard to be believed. Expires midnight tonight

Jaybird Wireless Headphones: down to £79 (save £60.95)
These Bluetooth earphones are cleverly designed, with the battery and electronics moved away from the earbud for a more snug and comfortable fit. They’ll stay firmly in place, and are also available in gold. Expires midnight tonight

B&O Play Bluetooth Speaker: down to £249 (save £150)
Get a huge discount on this top-quality speaker from Bang and Olufsen. It kicks out far more sound than most Bluetooth devices, with four active drivers and two passive bass radiators, and 24 hours of playback. Expires midnight tonight

Sony High-Res Headphones: down to £79.99 (save £70.01)
These premium headphones from Sony have been slashed to almost half price for Prime Day, so grab them while you can! They deliver amazing audio quality thanks to carefully balanced components. Expires midnight tonight

Sony Smartphone Headphones: down to £19.99 (save £11)
Enjoy better music playback on your phone thanks to an aluminium housing design that limits unwanted vibration and secure-fitting silicone earbuds. These specially crafted earphones are an absolute bargain! Expires midnight tonight

Logitech Harmony Elite Set: down to £112.49 (save £144.01)
This Logitech smart home starter kit is less than half price throughout Prime Day. It includes a remote control, hub and mobile app, enabling you to connect up to 15 home entertainment and other devices. Expires midnight tonight

LaMetric Smart Home Clock: down to £111.30 (save £47.70)
Brighten up your home with this Wi-Fi enabled clock, which does much more than just show the time. It also displays notifications from your mobile devices, tracks the weather, and connects to online radio stations. Expires midnight tonight

Huawei Sport Smartwatch: down to £259 (save £120)
Save an incredible £120 on this sports watch from Huawei, with SIM card support and 4G so you can receive notifications and get online without connecting it to a phone. It’s compatible with both iOS and Android. Expires midnight tonight

Garmin Forerunner 35 Watch: down to £109.99 (save £49.06)
This GPS watch is lightweight and easy to use, making it perfect if you’ve never used a sports watch before. Track your heart rate, monitor how fast and how far you’ve run, and track your steps throughout the day. Expires midnight tonight

Fitbit Flex 2 fitness band: down to £41.99 (save  £16)
Track your steps, distance, calories burned and active minutes! Smart Track automatically recognises workouts like runs and rides and also tracks your sleep. A really good fitness tracker to get you started. Get it in blue | Get it in black

Amazon Prime Day: Laptop deals 2017

Dell Inspiron 7000 15.6-inch Gaming Laptop: down to £699.99 (save £200)
With an Intel Core i5 processor, 8GB RAM and a decent GTX 1050 graphics card, the Dell Inspiron 7000 is a truely excellent gaming laptop.

Dell Inspiron 15: down to £279 (save £100)
Another brilliant deal on a Dell laptop here. This model has an Intel Core i3 CPU, 4GB RAM, 1TB HDD, integrated graphics and an HD screen. It’s not a super powerful laptop but it’s well worth this bargain price!

Super cheap laptop: down to £99 (save £60)
If you’re after a super cheap laptop deal, look no further than this bargain on the iOTA One. This is not a gaming laptop, but for light computing it’s a steal.

ASUS 360 Degree Chromebook Flip: down to £439.99 (save £160)
This excellent convertible Chromebook comes with an Intel Core M3 processor, 4GB RAM, a 1080p display and 10 hour battery life. All this, plus you get £160 off for Amazon Prime Day.

HP 15-ay110na 15.6-inch laptop: down to £439.99 (save £90)
HP has knocked £90 off this 15.6-inch laptop, which features plenty of power thanks to an Intel Core i5 processor and 8GB of RAM. Also included is a 1TB hard drive to store all your stuff, and Windows 10.

Asus UX360 Zenbook Flip: down to £589.99 (save £260)
Save a huge £260 off of this slimline laptop that can rotate its display to turn into a 13.3-inch Windows 10 tablet. With the latest seventh generation Intel Core i5 processor, 8GB of RAM and a 512GB SSD, this is a slick and speedy device.

Asus UX560 Zenbook Flip: down to £949.99 (save £350)
Want more power than the deal above? Prepare to pay more – but with a price cut of £350 this is an amazing deal. You get the more powerful UX560 Zenbook with an i7 CPU, 12GB RAM, and an Nvidia GeForce 940MX graphics card to play games with. 

Amazon Prime Day: 4K TV deals

Amazon Prime TV deals: see all of Amazon’s Prime Day TV deals here. They’re available in all shapes and sizes! We’ve selected some favourites below but you can see all the deals on Amazon’s TV deals page.

Sony Bravia KDL40WE663: down to £389 (save £95)
If you don’t need 4K, save big on this full HD TV! Perfect for watching Blu-ray and streaming HD Netflix. It’s also HDR compatible. Expires when stock runs out

LG 43UJ630V 43-inch 4K HDR Smart TV £379 (save £120)
A 43-inch TV is more than enough for most homes and this is one of the cheapest 4K HDR TVs we’ve ever seen and from a company we’ve all heard of too! Expires at midnight. 

LG 28MT42VF 27-inch 720p TV: down to £144.99  (save £55)
Looking for something for the spare room, or maybe something for children not ready to appreciate the world of 4K? Then this is a super small TV deal. Why not turn it into a smart TV with a super cheap Amazon Fire TV stick for just £29.99.

Amazon Prime day: Philips Hue deals

Philips Hue Starter Kit (E27): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! It includes three bulbs and the Hue Bridge. These are E27 bulbs which mean screw fit. For bayonet fittings, see below. Expires midnight tonight 

Philips Hue Starter Kit (B22): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! Again this includes three bulbs and the Hue Bridge. These are B22 bulbs which mean bayonet fittings. For screw fittings, see above. Expires midnight tonight 

Philips Hue B22 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work. This is the B22 bayonet fitting version – stock up while they’re cheap! Ends midnight tonight 

Philips Hue E27 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work so start wit hteh starter kit! This is the E27 screw fitting version. Ends midnight tonight 

Philips Hue GU10 Spotlights TWIN PACK: down to £26.99 (save £23)
Ideal for turning your kitchen into the ultimate smart kitchen! These bulbs are rarely discounted so great chance to get a bargain here. Expires midnight tonight

Philips Hue Motion Sensor: down to £17.99 (save £17)
If you want your Hue lights to come on whenever you enter a room or even when you just arrive home, this motion sensor is for you! It triggers your hue lights when motion is detected.

Amazon Prime day: Gaming deals

Nintendo Switch Neon/Red in stock at £279
The Nintendo Switch has been sold out on an almost constant basis since launch, with many stores forcing over-priced bundles on gamers when stock does arrive. Not today though, Amazon is selling the Neon Nintendo Switch for the regular asking price of just £279.99. This will be sold out today.

Nintendo Switch with Splatoon 2 pre-order £319.99 @ Amazon
We’ve also spotted a Nintendo Switch Splatoon bundle pre-order for £319.99. Technically, you’re saving a few quid there as the cheapest Splatoon 2 pre-order is around £42. So if you’re after Splatoon 2, we’d opt for this one and wait a little bit for the July 21 release date. 

Xbox One S, Forza Horizon 3, Minecraft, extra controller chat pad only £179.99 @ Amazon (save £110)
This is the best Xbox One deal of the day. £199.99 is a no-brainer price for the console alone and the extra included here sweeten the deal further. You’re getting one of the best-looking racers ever made in Forza Horizon 3 and Minecraft Favourites has everything you need to begin your adventures with the online phenomenon. The chatpad attachment allows for super fast in-game messaging, searches or entering those huge XBL codes. Oh, and you’re getting an extra controller thrown in for nothing too!

1TB Xbox One S, Gears 4, Call of Duty: infinite Warfare, Halo  Wars 2, extra controller, chatpad + headset is £339.99 @ Amazon
This is admittedly more than we think is advisable spending on a 1TB Xbox One deal. The large 1TB version of the console seems to have become very expensive, with the best price being around £300 at the moment. So if you consider that, this packed bundle does save you money. To be honest though, we’d go with the smaller 500GB deal above instead, then buy a cheap external hard-drive to boost your storage for much less money.

PlayStation VR headset reduced to £320.12 @ Amazon (save £30)
Looking for a cheap standalone deal of a PlayStation VR headset? Amazon has knocked £30 off the RRP for Prime Day. If you’re after a PS4 camera (you need one for PSVr to work), or any Move controllers, check out our regular PlayStation VR deals page for the best prices.

Nvidia Shield TV: down to £169.99 (save £20)
The Nvidia Shield is not only a fantastic Android-powered box that streams your PC games to your TV over your home network, it’s also a brilliant smart TV box that allows you to watch Netflix, Amazon Prime and lots more! £169.99 is the cheapest price we’ve seen so far.

Oculus Rift and Oculus Touch controllers £398.99 @ Currys (save £180)
We’re delighted to bring you an excellent hardware for Amazon Prime Day too. Actually, this looks like the best ever Oculus Rift deal. A few retailers have knocked around £179/$200 off the Virtual Reality headset and bundled in the Oculus Touch controllers (worth around £100/$100) for FREE! This is a temporary offer though, set to expire around late August. Naturally, you still need a hefty PC to use it, but this puts the price closer to the PlayStation VR than ever before.

Pokemon Go Plus £29.99 @ Amazon (save £5)
Pokemon Go is still running huge numbers and this Pokemon Go Plus wrist-strap tracker notifies you about nearby Pokemon and PokeStops, saving you the need to constantly look at your phone.

The best Amazon Prime Day game deals

Destiny: The Collection £19.99 @ Amazon
If you never fancied shelling out for the ridiculously overpriced DLC expansions for Destiny, this one’s for you. Destiny: The Collection includes all four Destiny DLC expansion packs and is great value at just £19.99 on PS4. This is perfect to get you up-to-date if Destiny 2 takes your fancy. Be warned though, this is a Lightning Deal and is set to expire before lunch.

WipEout: Omega Collection now only £19.99 @ Amazon
The collection of excellent WipEout games is a must buy for racing fans, especially if you’ve picked up a PS4 Pro recently as this is one of the finest looking games to benefit from 4K and HDR. This is a Deal of the Day, but stock might not last long at this price.

15 months of PlayStation Plus £29.99 @ Amazon
Let’s not mess about: this deal is £29.99 for 15 months of PlayStation Plus membership. Considering the RRP for 12 months is £39.99 – although we can usually find you something for closer to £34 on our PlayStation Plus deals page – getting 15 months for such a low price isn’t to be missed. Don’t forget you can stack membership, so you don’t have to wait for your old one to run out.

Titanfall 2 (PC) now only £16.99 @ Amazon
Titanfall 2 was one of last year’s best shooters and this is an excellent price for the PC version – it’s even cheaper than CDKeys! We’re loving how the new DLC maps come for free too. A trend EA is set to continue with the upcoming Star Wars: Battlefront II.

Wolfenstein II: The New Colossus (PC) only £27.49 @ CDKeys
This is the cheapest pre-order we’ve seen for the upcoming Wolfenstein II: The New Colossus on PC. CDKeys.com has smashed Amazon’s £39.99 pre-order here and we’re all over this one considering how good the last game was.

Amazon Prime Day: Mobile phone deals

Although there are one or two excellent contract phone deals knocking around this Amazon Prime Day, they are far outnumbered by the offers on SIM free mobiles. Bearing in mind that you can lay your hands on a SIM only deal from a mere £4 a month, we recommend that you strike while the iron is hot for flashy new handset.

Samsung Galaxy S8 | £235 £125 upfront on EE (with PRIMETR code) | 5GB data | Unlimited calls and texts | £27.99pm
This deal isn’t actually available at Amazon – it’s at Mobiles.co.uk which is the sister site to Carphone Warehouse. It’s a deal running just for Prime Day though, with a whopping £110 discount just for TechRadar readers. Read more about this Galaxy S8 deal here

Motorola Moto G5: down to £134.99 (save £45)
This is the best ‘cheap’ smartphone out there and at this price it would be rude not to buy one! Down to £134.99 is an absolutely stunning deal – this will sell out today so get one quick if you want one.

Sony Xperia L1 dual SIM: down to £125.99 (save £43)
Pick up the Sony Xperia L1 Android smartphone for just £125.99 for today only! This is a dual SIM handset which means if you have a work phone… you don’t need a work phone anymore! Carry both SIMs in one handset.

Wileyfox Swift 2 X: down to £149.99 from £219.99 at Amazon
Better than your average budget phone (read our Wileyfox Swift 2 X verdict here) this is a splendidly designed handset with a vibrant, detailed screen. And now it’s down to only £150. A brilliant bargain!

Google Pixel: down to £469.99 from £599.99 at Carphone Warehouse
The Google Pixel was only released last autumn, but we’re already seeing brilliant deals. This is a massive £130 saving on the upfront cost – a handset we rated 4.5/5 in our Pixel review.

Huawei P8 Lite: down to £149.99 from £249.99 at Carphone Warehouse
That’s more like it! A mighty £100 saving here on the very respectable P8 Lite. If you need a cheap blower for your holiday or music festival, this should be on your shortlist.

Amazon Prime day: Camera deals

GoPro Hero 5 Session with case, grip and headstrap: down to £244.99 (save £110)
Get a great discount on this GoPro Hero 5 Session travel bundle which includes accessories like a case, a grip and a headstrap. A perfect deal for the summer! Expires midnight tonight

Sony ILCE6300B CSC (body only): down to £674 (save £130)
Not the cheapest camera out there by any means but this is a fabulous deal on a fabulous compact system camera. Get it here body-only or see below for an option with a zoom lens. Expires midnight tonight

Sony ILCE7KB Full Frame CSC w/lens: down to £719 (save £280)
For a great deal on a full frame CSC with 28-70mm zoom lens, look no further than this Sony stunner. It’s normally £999 but today only it’s reduced to £799 – ideal for making that step up to serious photography. Expires midnight tonight 

Sony DSCRX10M3 4K Digital Bridge Mk3 with Zeiss lens: down to £1019 (save £290)
This superb Sony 4K bridge camera is discounted by a whopping £270. Strong deal for anyone who wants an amazon camera with a strong discount. Expires midnight tonight 

Amazon Prime Day: Computing deals

SanDisk Ultra 128GB MicroSDXC card: down to £27.49 (save £15)
Add storage to your laptop, your smartphone or your camera with this SDXC card. 128GB is plenty of storage and for only £25.99 it’s a really cheap way to boost your capacity.

Arlo Smart Home Security Cameras: down to £224.99 (save £125)
Smarten up your home and make it more secure at the same time. Netgear’s Arlo system is well regarded and this is a fantastic deal with three cameras and the base station.

SanDisk Ultra 128GB USB 3.0: down to £24.99 (save £12)
Get this 128GB USB 3.0 thumb drive with a healthy discount. It’s down to £23.99 which is a handy amount of storage to back up a massive selection of your most important files.

Seagate Backup Plus 8TB: down to £119.99 (save £69)
Back up 8TB of files with this monster backup drive! 8TB is 8000GB which is enough for roughly an entire universe of photos, videos and music files.

Amazon Prime Day: Home & Kitchen deals

Philips Airfryer: down to £85.99 (save £52.15)
If you want to start eating healthier but aren’t quite ready to quit the chips, this is the deal for you. The Philips Airfryer uses up to 80 per cent less fat than a conventional fryer, and has an auto-off function for safety. Expires midnight tonight

De’Longhi Nespresso Machine: down to £125.99 (save £60)
Smarten up your kitchen with this stylish coffee maker, which pours perfect cappuccinos and lattes straight into a glass. The standard color is red, but it also comes in black and white for the same amazing Prime Day price. Expires midnight tonight

Nescafé Dolce Gusto Machine: down to £25.99 (save £24)
This is an amazing price for a coffee machine from a well-known brand. This Dolce Gusto model takes coffee pods, and has a removable water tank for easy filling. It’s energy-efficient and easy to clean. A real bargain! Expires midnight tonight

De’Longhi Bean-to-Cup: down to £399.99 (save £199.01)
If you’re a coffee connoisseur, a bean-to-cup machine is an essential investment. This machine has a memory function so it can make drinks just the way you like them, and cleans itself automatically. Expires midnight tonight

Breville Hot Water Dispenser: down to £39.99 (save £20)
Where we’re going, we don’t need kettles. This hot water dispenser eliminates messy and potentially dangerous pouring, delivering just the right amount of hot water into your cup at the push of a button, any time. Once you’ve lived with one of these, you’ll wonder how you ever did without it. Expires midnight tonight

Morphy Richards Breadmaker: down to £38.99 (save £18)
With this breadmaker, you can have a fresh loaf ready every morning with practically no effort. The Morphy Richards Fastbake has adjustable crust settings, and can also make delicious cakes and jam. Expires midnight tonight

Jura Impressa Coffee Machine: down to £619.99 (save £329.96)
This is a truly premium coffee machine that would put high street cafes to shame. It can use either fresh or ground beans, offers 13 preset drink settings, and has fine milk foam tech for the perfect velvety finish. Expires midnight tonight

Philips Quick Clean Juicer: down to £120.99 (save £59.98)
Getting fresh fruit juice has never been easier. This machine’s extra-large feeding tube means less preparation is necessary before juicing, and it can be cleaned by simply running a juicing cycle with water. Expires midnight tonight

Tower Pressure Cooker: down to £34.99 (save £19.98)
Prepare meals with the touch of a button using this six-liter pressure cooker. Pressure cooking locks in more nuyrients than other methods, and makes sure food cooks quickly and evenly. It’s an amazing price this Prime Day! Expires midnight tonight

Tefal Cook4Me Multi-Cooker: down to £129.99 (save £169.01)
If you think you can’t cook, think again. This cooker guides you through recipes step by step, and sets cooking times automatically. It has Wi-Fi connectivity to download new recipes, and the bowl is machine washable. Expires midnight tonight

Philips Kitchen Food Processor: down to £50.99 (save £43.01)
This is an amazing price for a great quality food processor that kneads, chops, blends, slices, shreds and granulates thanks to interchangeable blades and discs, and it’ll stay steady and stable on your workstop. Expires midnight tonight

Breville Personal Blender: down to £17.99 (save £9)
Making it easier to enjoy smoothies, slushies and protein drinks on the move, the Breville Personal Blender comes with two reusable bottles and blends at the press of a button. Extra bottles are just £4.99 on Prime Day. Expires midnight tonight

Breville Ultimate Grill: down to £59.99 (save £30.87)
Get an amazing deal on this premium-quality grilling machine – perfect for meat, fish and vegetables. Its elements heat up quickly and evenly, its plates have a superior non-stick coating, and it lets excess fat drain easily. Expires midnight tonight

Breville Sandwich Toaster: down to £27.99 (save £15)
Who doesn’t love a toasted sandwich or panini – especially at this price? Breville’s design is great for deep-filled toasties, with cut-and-seal to keep all the cheese and other delicious fillings from spilling out. Expires midnight tonight

Breville Health Fryer: down to £84.99 (save £65.01)
Breville’s innovative fryer uses just half a tablespoon of oil to cook a kilogram of chips to crispy, golden perfection. The bowl tilts and rotates so food cooks evenly, and it can also be used to roast, bake and sauté. Expires midnight tonight

Igenix Manual Microwave: down to £33.99 (save £25.95)
If you’re in the market for a new microwave, look no further – this model is smart, easy to use, and an absolute bargain on Prime Day. It comfortably fits a standard dinner plate, with five power settings and a 35-minute timer. Expires midnight tonight

Breville Sandwich Press: down to £16.99 (save £10.47)
No, your eyes don’t deceive you – this superb non-stick sandwich press really is less than £17. It’s great for paninis, ciabatta, tea cakes and crumpets. Expires midnight tonight

Tefal Multi Cooker: down to £47.99 (save £21.01)
This cooker is a brilliant time-saver for families, and is an amazing price on Prime Day. It has 12 preset functions, and cooking settings are adjusted automatically for perfect results. Expires midnight tonight

Magimix Nespresso Machine: down to £199.99 (save £79.01)
This premium coffee machine is a steal at under £200 this Prime Day. It has an improved instant water heating system, a huge 1.4-liter water tank, and a pivoting support that will fit any size of cup. Expires midnight tonight

Andrew James Nutri-Fit Blender: down to £34.99 (save £14.98)
This powerful mini blender can blitz fruit and veg, crack seeds and stems, and even grind coffee beans and spices thanks to its 1,000W motor. £34.99 is a brilliant price for such a powerful blender, so snap it up while you can. Expires midnight tonight

Andrew James Fruit Juicer: down to £27.99 (save £11.99)
This premium juicer processes whole fruit and vegetables, with a powerful motor and sharp stainless steel blades to ensure you get as much juice as possible. Pulp is separated via centrifugal force. Expires midnight tonight

Amazon Prime Day: Personal care deals

Philips Wet and Dry Shaver: down to £199.99 (save £250.01)
Look sharp for less than half price with the world’s most comfortable shaver. Its precision blades cut 30% closer, and its eight-directional head follows every contour of your face. The best shave you’ll ever have. Expires midnight tonight

Oral B Smart Series Toothbrush: down to £50.49 (save £43.51)
This smart toothbrush removes surface stains for a whiter smile, and connects via Bluetooth to a wireless SmartGuide that gives you stats on your brushing. The standard color is black, but it’s also available in white. Expires midnight tonight

Braun Rechargeable Shaver: down to £33.49 (save £31.48)
This wet and dry cordless shaver is an amazing deal this Prime Day. It has three pressure-sensing elements to follow the contours of your face and a micro-comb to capture more hair. Great with water, foam or gel. Expires midnight tonight

Braun Multi Grooming Kit: down to £24.99 (save £17.42)
Get everything you need to stay looking smart or try a new look with this ultimate grooming kit. It has four combs, a detail trimmer, and a nose and ear trimmer attachment – all of which are easy to clean with water. Expires midnight tonight

GHD Air Wanderlust Hairdryer: down to £64.99 (save £13.01)
This salon-quality hairdryer is a brilliant price on Prime Day. It has variable power and temperature controls for different hair types, and advanced ionic technology to eliminate frizz. Expires midnight tonight

Amazon Prime Day: Home improvement deals

Hive Active Heating Kit: down to £103.49 (save £79)
If you want to bring your central heating and hot water system into the 21st Century, you need a smart thermostat like Hive. This self-install kit is being discounted to £114.99 which is a big discount! Expires midnight tonight

Bosch PSB 1800 LI-2 power drill: down to £47.49 (save £38)
This is a best selling power drill on Amazon and today it’s discounted by £28, leaving you paying just over £50. With 20 speed and torque settings, it’s the ideal home owner’s gadget. Expires midnight tonight

Karcher K4 pressure washer: down to £134.99 (save £93)
The summer is a great time to clean that patio! Get rid of the graffiti on the garage door! Clean the muck off that back wall! This powerful pressure washer is down to just £149.99. Expires midnight tonight

Bosch Isio cordless shrub and grass shears: down to £32.99 (save £15)
Trim the edges of your lawn, craft your bush into a precise and beautiful shape or just generally tidy up your garden with this cordless shrub trimmer! Expires midnight tonight

Karcher WV2 Premium Window Vac: down to £32.39 (save £19)
Why only clean your windows when you can clean and dry them at the same time? This window vac is £19 off for today only – clean your glass and don’t leave any streaks! Expires midnight tonight

Flymo HoverVac 280 lawnmower: down to £43.99 (save £22)
How’s this for a supercheap lawmower this Amazon Prime Day? If your grass is looking a bit worse for wear, this deal will save you £22 – a lawnmower for just £43.99? How is that possible? Expires midnight tonight

Bosch Rotak electric lawnmower: down to £59.99 (save £25)
If you prefer your electric lawnmowers to have wheels, this deal allows you to save £25 on the Bosch Rotak. Note the options to pay a little extra to get bundles including an extra blade. Expires midnight tonight

Bosch ART 23 electric strimmer: down to £15.99 (save £16)
Tidy up the edges of your lawn with an electric strimmer. For £15.99 why would you not buy one of these? It’s lightweight and easy to use too. Expires midnight tonight

Amazon Prime day: Baby tech deals

Angelcare Movement and Sound baby monitor: down to £49 (save £21)
If you need a new baby monitor, this deal from Angelcare is just for you! It monitors sound, movement and temperature in baby’s bedroom so you can rest easy! Expires midnight tonight

Graco Stadium Duo double pushchair: down to £106.39 (save £73)
Cracking deal on a double pushchair, ideal for keeping two kids under control at the shops! The usual price is £179.99 so this is a fat saving – a must buy for anyone with twins on the way! Expires midnight tonight 

Graco Evo Stroller: down to £174.96 (save £75)
If you need a new pushchair, this lush one from Graco could be up your baby’s street! It’s discounted by over 33% so a good saving. Still not cheap but good if you want something premium without a premium price. Expires midnight tonight

Amazon Prime Day: Pet deals

Dog DNA test: down to £41.50 (save £17)
With a simple cheek swab, you can uncover DNA-based insights that may help you understand your dog’s unique appearance, behaviors, and wellness needs. You never know what you might find out about your best friend! 

Interpet Fish Tank 64l Aquarium: down to £62 (save £60)
Save big on this 62 litre fish tank aquarium. It has curved glass for a panoramic view inside and works with cold water and warm water fish – whichever you like (but not both at once, folks!) 

Sureflap microchip cat flap: down to £34.99 (save £15)
A smart catflap that uses your kitties’ microchips to let them in and out. That means no other pesky cats can get in and eat their food or pee on the floor. Save £15 is a superb offer on this one – a great buy for any cat owner.

PetSafe Automatic Ball Launcher: down to £89.49 (save £37)
If you struggle to throw balls for your dog due to mobility or any other reason, this ball launcher will step in for you! Or if you like playing catch maybe you could buy one even if you don’t have a dog?

Amazon Prime Day: Toys deals

Nerf Modulus Tri-Strike Blaster: down to £15.60 (save £14.40)
More or less half price for this Nerf blaster! Get one for yourself, or if you’re feeling really generous get one for your kids. Three different fire functions make this a super popular Nerf gun that should keep you entertained for a while. 

BB-8 battleworn droid from Star Wars: down to £125.98 (save £54.99)
Surely this will be one of the most popular deals this Amazon Prime Day. A beloved character from the new trilogy – this droid is remote controlled and drives along just like in the movie.

Amazon Prime Day: Luggage deals

Trunki Suitcases: save up to 35% on ride-on suitcases
These things are brilliant for getting the kids (or dad) through the airport in one piece and without getting lost. Lots of different designs are available with discounts today. Try these: Frieda the Cow | Harley the Ladybug | Tipu the Tiger | Terrance (Blue) | Frank the Fire Engine

Amazon “leaks” first Prime Day deals

Throughout the previous week, Amazon has been leaking some of the upcoming Amazon Prime Day deals in order to drum up interest. It started with a vague promise that an unnamed LG 43-inch 4K TV will be “at least 30% off. But since then we’ve had some more firm details.

On Friday, Amazon revealed that the Amazon Fire 7 Kids Edition and Amazon Fire 8 Kids Edition tablets will both be discounted – the 7-inch one will be down from £99.99 to £79.99 and the 8-inch one from £129.99 to £89.99. Also from Amazon, Dash buttons will be down to £1.99 and still come with a £4.99 discount after your first press.

Also interesting of these new Prime Day deals is the Philips Hue White and Colour Ambience Starter Kit – a TechRadar office favourite – which will be discounted by “at least 30%” which means you’ll get three colour E27 bulbs (so that’s the screw caps rather than bayonet fittings) and the Hue Bridge for about £100 which is a really strong deal – the bulbs usually go for about £50 each.

More Amazon Prime Day deals revealed in advance were 50% off the De-Longhi Nespresso Lattissima Touch automatic coffee machine, 35% off the Breville High Gloss sandwich toaster, 65% off the Hoover Freedom 2-in-1 cordless vacuum cleaner and 55% off this Black+Decker cleaning iron.

We’re also going to see a return of one of last year’s most popular deals in 30% off various Trunki ride-on kiddy suitcases.  There’s also going to be “at least” 20% off the Motorola video baby monitor as well as various pet-related deals.

Prime Day 2017 details:

While this is the third annual Prime Day, this year Prime members will be getting an additional 6 hours of deals, with 30 hours of mayhem rather than the usual 24. Consequently, the Prime Day deals will start at 6pm on Monday July 10, with new deals launching every five minutes.

The “hundreds of thousands of deals” claim is slightly dubious as it adds up all of the Prime Day deals across all 13 participating countries. That being said, there will still be thousands of deals available in the UK so you probably won’t be short of prices to browse through.

“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” says Greg Greeley, Vice President Amazon Prime.

“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”