The best Black Friday deals 2016


This year Black Friday 2016 falls on November 25

Black Friday 2016 is now just 13 days away! As usual TechRadar will be researching and listing all of the best Black Friday deals right here on this page so that you can easily find your way to the best prices for all the best gear.

Amazon has already announced that it will begin its Black Friday deals campaign on Monday 14th November so expect other big retailers to follow suit. The Black Friday mobile phone deals market has already exploded with loads of amazing deals already available:

This year Black Friday will almost certainly be the biggest day of online spending the world has ever seen, but just how much is spent will depend on a number of different factors.

That’s according to an insider at a major UK retailer who agreed to an interview with TechRadar on the grounds of maintaining anonymity.

“Black Friday is going to be bigger again this year than it was last year. But the truth is that no one really knows what’s going to happen as many of the big deals and promotions will be planned in advance, while some will only actually go live depending on what everyone else is doing. And no one retailer that knows what its doing is likely to speak about its exact plans in advance”

“Black Friday 2016 will be the biggest day of spending the world has ever seen”

That essentially means that the strength of the deals will depend on someone ‘going first’. For example, if Argos launches a £150 PS4 deal, GAME, John Lewis and Amazon might have a similar deal ready to go just in case. Or else they’ll be ready to react with something else. If no one lights the blue touch paper, the deal might never happen.

This cat and mouse retail strategy was last seen in action as recently as Amazon Prime Day earlier this year. Amazon did really rather well on Prime Day, funnily enough. But what did John Lewis, Currys, Argos and Tesco Direct et al get up to?

Well the answer is not much at all actually. They all had sales signage up on their sites and they all made noises in advance about launching promotions of their own to compete. But in the end there was very little extra discounting done on Prime Day from anyone other than Amazon. What actually happened was that they were all waiting for someone else to jump… but no one did.

 So could this happen on Black Friday this year?

“It’s more likely that Black Friday will be the opposite – it’s more likely that the good deals will make their way online than not,” says our source in retail. “But all retailers will have tiers according to how aggressive they want to be. And we’ll be as reactive as we are proactive. What I can guarantee is that there will be some very big discounts across the board and people are going to spend a lot of money, but you probably won’t hear many retailers talk about Black Friday in advance because it’s no secret that we wish it didn’t exist and we’d rather people spent their money beforehand.”

One product category that went into a deals frenzy in November last year was mobile phones. The market went into overdrive with several million phones selling in the period due to some highly attractive discounts on SIM free phones as well as contract deals on the iPhone 6S and Samsung Galaxy S6 Edge from the likes of

“Black Friday 2015 was the biggest trading day in Carphone Warehouse history,” said a spokesman from CPW, very much on the record. “Black Friday continues to make its mark in the industry calendar, awareness of the event is at an all-time high and it’s growing every year.  Last year handset sales were up nearly 30% through Carphone Warehouse. Online traffic was up over 290% and orders coming through on Black Friday were up by over 380% when compared with an average Friday in November. 

“Whilst sales of post pay see an increase on Black Friday it’s our SIM Free deals that saw the biggest increase, over 182%. Handsets currently performing strongly include the all new iPhone 7, the Samsung Galaxy S7 has been a strong seller all year and the new Sony Xperia XZ is also catching our customers attention.”

Thanks to Carphone for at least going on the record with that, but as you can see even the UK’s biggest phone retailer is keeping its cards close to its chest as to its plans for Black Friday 2016.

Zavvi is going at Black Friday harder in 2016

TechRadar also spoke to Zavvi about its plans for Black Friday 2016. The megastore brand had a wildly successful Black Friday last year, with sales increasing by 561% on the year before and revenue from its website up an astonishing 469%.

“It certainly feels like retailers will start to extend the Black Friday sales period so that customers start purchasing at least the week before, instead of just waiting for the Black Friday sales,” said a spokesperson for the store. “However, it’s always going to be hard to now gain customers full attention in the period prior to Black Friday because the day has such a strong reputation.

“Zavvi’s buyers are working incredibly hard to secure marketing leading prices on consoles and bundles for Black Friday this year. This year we should again have some very aggressive market leading consoles. In addition, being a multi-category retailer we’ll also have prices and deals over a huge range of other products (DVD, Blu-ray, games, tech, merchandise, gifts, toys, subscription boxes) so it’s a great shop to check out for a broad range of other Black Friday products.”

Black Friday 2016: What TechRadar thinks

5 Amazon gadgets to watch out for this Black Friday
From Kindle to the Alexa-powered Echo Dot, Amazon’s products already sit at price points which seem too good to be true – and with Black Friday around the corner, Amazon’s deals could soon seem even more bargainous. Read more…

How to track the best Black Friday deals with Google Alerts
Google Alerts can email you when it finds new content on the internet that includes a term you’ve specified, so when all the Black Friday deals start landing you can simply check your inbox to make sure you’re not missing out on any amazing offers. Read more…

There’s more to Black Friday than Amazon
Black Friday 2016 is expected to be the biggest shopping day of all time, ever, according to major retail sources. And the majority of the cash flowing to those Black Friday deals will be heading into the coffers of online retailers. Read more…

Best smartwatches that may be worth picking up on Black Friday
Black Friday 2016 is likely to be the first time you’ll want to buy yourself a smartwatch.The prices are almost certain to tumble on some of the best wearables around and if you’ve yet to get a smart time ticker on your wrist, November is the perfect opportunity. Read more…

5 reasons you should do your Black Friday shopping at home
Black Friday approaches and already you might be outlining what kind of tech bargains you’re hoping to see. Or maybe you’re having a look through your winter wardrobe to determine which pieces of clothing offer the best protection against pointy elbows for when you venture out to the stores. Read more…

Black Friday is the perfect time to pick up games you haven’t played
Whether you’re playing on PS4, Xbox One or PC, games don’t come cheaply these days. You’re left weighing up the cost-to-enjoyment ratio more than you would, say, a cinema ticket, so it often feels a bit dicier when picking up anything but the triple-AAA, 5-star games. Read more…

Samsung gives you one more reason to buy its SSDs on Black Friday
Chances are you’re probably thinking about bumping up your solid state storage; it’s just one of those things you never have enough of, and now Samsung is sweetening the pot by including a free game code for Watch_Dogs 2. Read more…

Dell’s Black Friday Deals have landed early
According to Dell, this is the company’s biggest Black Friday inventory ever and features the steepest discounts, so having a comprehensive list of their best offers is a good way to prevent customers feeling overwhelmed by an avalanche of discounted devices. Read more…

5 camera accessories you should get this Black Friday
Black Friday is bound to bring some fantastic deals for those looking for a camera or lens at a knockdown price. But if you’ve already got your main kit sorted, don’t ignore this chance to pick up some bargains. Read more…

Why I’ll be waiting until Black Friday to embrace 4K
Look, I know I don’t need a 4K TV. So the idea of pulling the trigger and buying one this Black Friday seems a bit of an irresponsible one. But then again, by that logic I could still make do with the 21-inch TV set that I had 14 years ago at university. Read more…

How to use Chrome and FireFox extensions to bag the best Black Friday deals
Black Friday deals are rapidly approaching, and it looks like it could be the biggest one ever, with online stores across the internet slashing their prices to entice shoppers. Making sure you keep track of the best deals as they become available doesn’t have to mean you need dozens of internet browser windows or tabs open at once. Read more…

What to expect on Black Friday 2016

Think cheapest ever PS4 deals and Xbox One prices, amazing prices on items like GoPro cameras and Google Chromecasts and of course – crazy iPhone 7 deals.

Analysts have already predicted that Black Friday 2016 will be the first ever £5 billion shopping week in the UK. So if you thought Black Friday was going to calm down again after two crazy years – think again.

“Black Friday is no longer about one single day, or week. Now it is an opportunity to create an ongoing experience that can help grow a retailer’s customer base and loyalty,” says John Beechen, Head of Managed Services at Salmon.

“Even those retailers who do not want to participate in Black Friday need to prepare themselves, as consumers will be in the mood to shop, so they are likely to see an increased uptake and conversion of sales even if they aren’t offering deals and discounts.”

Black Friday has been a big deal in America for decades, but it didn’t really take off in the UK until 2013, largely because the Walmart-owned ASDA chain went crazy for it.

But in 2015 ASDA decided not to take part – and firms that did, such as Tesco and Currys, found their shelves largely empty. After a blockbuster Black Friday 2014, many retailers found that Black Friday 2015 didn’t live up to their expectations – and many shoppers found that the bargains they found weren’t anywhere near as exciting as they’d hoped.

Has the Black Friday boom turned to bust already, or will Black Friday still be Gadget Christmas?

When and what is Black Friday?

Black Friday is the Friday immediately after Thanksgiving, so Black Friday 2016 will fall on the 25th of November.

It’s when the US holiday shopping season really kicks off, and it’s usually marked by “doorbuster” bargains that cause the kind of shopper misbehaviour that ends up on YouTube.

While it started as a US-only event the global reach of American companies – Amazon, Walmart and so on – has brought Black Friday and its doorbusters to shoppers worldwide.

These days Black Friday is largely an online event, with UK online sales up by 36% year on year to £1.1 billion on Black Friday 2015.